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How do I add Google Analytics or Google Tag Manager to my event?

Last Updated: Jun 24, 2019 02:05PM PDT

At Events.com we understand that analytics are an integral part of your marketing efforts and general business operations. Our platform allows you to easily integrate your analytics and overall digital marketing efforts, by connecting your Google Analytics (GA) or Google Tag Manager (GTM) to your event(s). All you need is the UA tracking ID (for GA) or the container ID (for GTM). Follow these steps to add tracking to your events.

1. Log In to your Events.com account.

2. As an organizer your first screen will be your organization data. You can select between your LIVEDRAFT and COMPLETED events and click the event you wish to run analytics for.

3. Click Event Details, and then Settings.

4. Enter your UA tracking ID or GTM container ID, in the Google Tracking ID field. (For help finding your UA tracking ID (for Google Analytics), click here).

5. Click SAVE.

Note: Click here  for help connecting your Facebook analytics to your event(s) on Events.com, via GTM.

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