Experience the Official Jeep® Brand at Jeep® Beach 2025

The Jeep® brand is rolling into Daytona Beach with a high-impact presence at Jeep® Beach 2025—one of the largest Jeep® enthusiast events in the world. From an immersive, Jeep® brand-sponsored obstacle course experience at the iconic Daytona International Speedway to vehicles representing the brand in the high-energy Jeep Beach Parade, this year’s presence is set to be bigger and bolder than ever.

What to Experience at Jeep® Beach 2025:

• Ride Along on the Official Jeep® Obstacle Course
  Buckle up for a heart-pounding ride! Professional drivers will take you through a Jeep®-designed course in the 2025 Jeep® Wrangler 4xe, Wrangler 392, and Gladiator Rubicon—right on the iconic start/finish line of Daytona International Speedway.
• Enter to Win a Jeep® Wrangler Rubicon 392
  One lucky winner will drive away in a special edition Jeep® Beach 2025 Wrangler Rubicon 392! Be there for the big giveaway on Saturday, April 27, at Victory Circle in Jeep® Beach Village. Details & entry info: https://www.jeepbeach.com/jb25-giveaway-jeep/
• See Rare Jeep® Concept Vehicles
  Get an up-close look at cutting-edge Wrangler and Gladiator concept vehicles that push the boundaries of bold design and innovation.
• Explore the Jeep® Lineup
  Browse a full lineup of eye-catching Jeep® vehicles, including the latest Wrangler 4xe and Wrangler Rubicon models.
• Interactive Walk-Arounds, Prizes, and Sweepstakes
  Complete a walk-around of the featured Jeep® vehicles to participate in a spin to win for Jeep®-branded prizes and enter the Stellantis National Vehicle Sweepstakes for a chance to win $100,000 toward any eligible vehicle from the Chrysler, Dodge, FIAT, Jeep® and Ram Truck brands.
• Jeep® Parade on Daytona Beach
  Don’t miss the legendary parade of Jeeps cruising down the “World’s Most Famous Beach”—a can’t-miss Jeep® Beach tradition filled with personality and pride.
• Sand Sculpting Spectacle
  See a full-size 2025 Jeep® Wrangler 392 come to life—completely sculpted from sand by the talented artists at Sand Lovers!

Where:           

Daytona International Speedway

1801 W International Speedway Blvd

Daytona Beach, FL 32114

When:            

Jeep® Beach runs from Friday, April 18 - Sunday, April 18.

• Jeep® obstacle course: Friday, April 25 – Saturday, April 26 from 9:00 a.m. – 5:00 p.m. EDT
• Parade of Jeep® vehicles on Daytona Beach on Sunday, April 17 at 7:00 a.m. EDT