Hendrick’s Gin Brings Back the Great Cucumber Exchange

Singapore

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This June, Hendrick’s Gin invites the inquisitive and the parched to stay cool and curiously refreshed with the triumphant return of its most marvellous tradition: the Great Cucumber Exchange. In reverent celebration of the noble green fruit that bestows Hendrick’s Gin with its peculiarly crisp and refreshingly odd character, the world’s most unusual gin once again honours World Cucumber Day by transforming the humble cucumber into Singapore’s most unexpectedly esteemed form of tender.

From 16 to 19 June, bars and restaurants across Singapore will become peculiar trading posts for The Great Cucumber Exchange. The extraordinary economic anomaly allows guests to exchange a cucumber for a complimentary Hendrick’s & Tonic, served on the house while stocks last. This year’s cucumber-carriers can choose from two delightfully distinctive libations from Hendrick’s Cabinet of Curiosities: the botanically beguiling Hendrick’s Flora Adora, a floral flourish of garden-party elegance, or the newest limited-edition release of Hendrick’s Grand Cabaret, a lavish ode to stone fruits and extravagant indulgence. 

As whispers of the Great Cucumber Exchange ripple through the city, Hendrick’s Gin will be descending upon Singapore’s bustling central business district to brace netizens for the impending cucumber stock surge. Keep eyes peeled during the lunch hours, as a mysterious ‘Cucumber Town Council’ roves the streets of Raffles Place and Tanjong Pagar to hand out emergency cucumbers to unsuspecting citizens,  redeemable for a delectable gin libation at participating bars nearby.

Hendrick’s Gin has always held the cucumber in the highest regard. The spirit’s unusual distillation process includes an infusion of rose and cucumber, which yields an extraordinarily smooth gin that is a rare union of lightness and complexity. Not only that, but there is simply no better way to cap off a Hendrick’s cocktail than with a little green garnish cut from the same fruit that gives Hendrick’s its pleasingly unusual flavour.

The Great Cucumber Exchange runs from 16 to 19 June at selected bars and restaurants across Singapore. Guests simply sign up and select their nearest participating venue at refreshinglycurious.com, exchange a cucumber for an e-voucher at the bar, and redeem their complimentary Hendrick’s Gin cocktail of choice. Each exchange is valid for one drink per outlet.

No cash. No cards. Just cucumbers. In the world of Hendrick’s Gin, where the humble fruit is a precious commodity, the curious-minded are invited to honour World Cucumber Day by trading the unconventional fruit for the most peculiar cocktail, a Hendrick’s & Tonic.