How to create a campaign in Mailchimp with your WhatsApp contacts?

Do you want to expand the contact base of your email marketing campaigns? Combining Mailchimp and WhatsApp that is possible. We tell you how to create a campaign with these two tools. 

It is likely that you have managed to obtain contact with your customers through more direct means, such as WhatsApp today, than through email. 

But that does not mean that the e-mail is about to disappear, on the contrary, it is quite active.

You can take advantage of the momentum obtained by WhatsApp GB to generate a customer base to contact through various means. Make sure you send the correct message through the correct medium. 

If you have looked for ways to include WhatsApp in your marketing strategy. Some benefits that WhatsApp can bring to your company are: 

• Track orders
• Shift confirmation
• Dissemination of news
• Provide valuable content
• Offer personalized customer service
• Feed user data
• Boost your email marketing campaigns 

In this article you will find how to create a campaign in Mailchimp with your WhatsApp contacts. But first you must know which is the correct tool to achieve it. 

Can I use WhatsApp or do I need WhatsApp Business?

WhatsApp is a great social network, but when it comes to business, the version open to all users is not enough. In order to advance your strategy, your company must have a WhatsApp Business account. 

In this way, contacting a large number of users will be much simpler and more accessible, but ... is it enough?

Unfortunately not. 

This is because, although you can schedule your contacts using WhatsApp, if you do not integrate it into a CRM, you will have to do it manually. Can you imagine your sales and customer service teams managing an Excel file together? It sounds a bit slow and disorganized. 

By incorporating a CRM for WhatsApp you will be able to automate many of your processes, not only the collection of contacts. Automate database generation and updating, as well as your conversations, data collection, and report creation. 

In the case of Sirena's CRM for WhatsApp, you can also automate the repetitive parts of a conversation by incorporating a chatbot at no additional cost, as well as message templates authorized by WhatsApp.

Steps to create a campaign with Mailchimp with Sirena

Sirena is one of the official WhatsApp providers in Latin America, which is also capable of integrating multiple applications. 

• If you are already a Sirena user , you will only have to create a Mailchimp account, if you do not already have one. 
• Then you must access the Sirena  Marketplace to find the application that will help you integrate Mailchimp (you will find it with the same name as the email platform).
• The next step will be to log into Mailchimp with your account information and authorize Sirena's access. 

Create the broadcast campaign in Mailchimp with these simple steps

 1) To create the campaign from Sirena you must position yourself on the "Apps" button and select Mailchimp. It will give you a series of options, of which select "Create campaign". 

 2) A box will open with the title “Send a Mailchimp Campaign”. You can opt for a regular campaign (it allows to include HTML elements) or a plain text one (it will look like an email written without images, gifs or other interactive elements). 

 3) Assign a name to your campaign, this will help you identify them in the future and recognize which of your campaigns performed better and which did not. 

 4) The next step will be to assign the audience. You can choose not to assign an audience or you can enter the name of the audience you want to send the campaign to.

 5) Once these parameters have been configured, click on the Accept button in the box. You will be redirected to the Mailchimp platform to prepare the final details of your campaign. 

 6) The first thing you will see there is the audience you selected with its corresponding name and the number of recipients. You can click on the button to edit the list of recipients and / or to verify that all the contacts that the list originally had are found. 

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