Take an Adventure with the Jeep Brand and Jeep Performance Parts at Easter Jeep Safari 2025 in Moab

Easter Jeep® Safari is an annual off-road adventure that brings the Jeep® Brand community together in Moab, UT, where the rugged trails highlight the latest Jeep® Performance Parts (JPP) from Mopar. Returning for its 59th year, the Jeep® Brand and JPP by Mopar offer an exciting lineup of new experiences and fan-favorite attractions, including trail rides, test drives, product demos, concept vehicles, and more.

TRAIL-READY ADVENTURES AND MOAB CITY DRIVES

At the Jeep® Ride and Drive experience attendees can test the latest Jeep® vehicles. Those with a valid driver’s license can sign up at the Jeep® Brand display at Walker Drug. Drive options include:

• Trail Ride: Navigate the Baby Lion’s Back trail in a Jeep® 4x4 SUV, including Wrangler Rubicon and Gladiator Rubicon.
• Street Drive: Test drive the latest Jeep® models around Moab, including Wrangler Rubicon X, Gladiator Rubicon, Grand Wagoneer, Wagoneer, Grand Cherokee Summit Reserve, and a surprise buzz model.
• Nighttime Trail Ride: Join off-road legend Casey Currie for the first-ever consumer nighttime trail ride on Wednesday, April 16. Registration required, space limited.
• Special Rides: Jeep® and JPP will sponsor Hell’s Revenge on Tuesday, April 15, and Steel Bender on Wednesday, April 16, in collaboration with Red Rock 4-Wheelers Club. Registration and trail fees apply.

JEEP® PRODUCTION AND CONCEPT VEHICLES ON DISPLAY

This year’s Easter Jeep® Safari concept vehicle lineup is the largest and most impressive yet, showcasing seven entirely new custom builds created by the talented design teams at Jeep® and JPP.

JEEP® BRAND AND JEEP PERFORMANCE PARTS DISPLAY AT WALKER DRUGS

In addition to test drives and concept reveals, the Jeep® Brand display will include:

• Jeep® Performance Parts (JPP) displays highlighting the latest in trail-ready customization
• Jeep® Gear Store with branded apparel and adventure essentials
• Jeep® Jamboree USA Giveaway, awarding one lucky attendee an all-expenses-paid trip to a Jeep® Jamboree of their choice (excluding Signature trips)

JEEP® PERFORMANCE PARTS TRAIL MIXER EVENT

Join Jeep® Performance Parts for a special Trail Mixer event featuring exciting Jeep® trivia. Participants can win JPP parts and accessories. Attendees will also have the chance to take home exclusive Badge of Honor T-shirts (while supplies last). Registration is required.

JEEP® BRAND CONTINUES COMMITMENT TO LAND STEWARDSHIP IN MOAB

Jeep® Brand and JPP employees are partnering with Red Rock 4-Wheelers and the Bureau of Land Management to clean and conserve Moab trails. Volunteers restore trails by removing trash, repairing rock walls and fencing, and preserving the natural landscape.

JEEP® BRAND EXPANDS BADGE OF HONOR PROGRAM

Jeep® Brand has added 10 new trails, including three in Moab, to its Badge of Honor program just in time for Easter Jeep® Safari. The program now features Limited Trails, available for a limited time on the app. Enthusiasts can explore over 70 trails nationwide, track their progress, and earn physical badges to commemorate their journeys. New Moab trails include Wipe Out Hill, D2700 Lost World, and Kane Creek Canyon.

2025 NATIONAL STELLANTIS VEHICLE SWEEPSTAKES

All registrants who register with Jeep® will be automatically entered into the 2025 National Sweepstakes for a chance to win $100,000 towards any eligible vehicle from the Chrysler, Dodge, FIAT, Jeep® or Ram Truck brands. A winner will be announced in 2026.

WHERE:      

Walker Drug Store

290 N. Main Street

Moab, UT 84532

WHEN:        

Jeep® and JPP Display: Monday, April 14 – Friday, April 18

• Monday through Thursday: 9:00 a.m. to 9:00 p.m.
• Friday: 9:00 a.m. to 4:00 p.m.

Consumer Trail Rides:

• Monday, April 14 – Friday, April 18: 9:00 a.m. through 6:00 p.m.

Jeep® Performance Parts (JPP) Trail Mixer:

• Wednesday, April 16: 5:00 p.m. to 7:00 p.m.