2025 IDEA® World Fitness & Nutrition Expo (FREE 2-day Event)

Join the Ultimate 2-day Fitness and Nutrition Experience at IDEA® World Fitness & Nutrition Expo! FREE to the Public.

Get ready to experience the heart of innovation and excitement at the IDEA® World Fitness & Nutrition Expo, happening July 18–19, 2025, in Sacramento, CA! This FREE 2-day event is your all-access pass to the most cutting-edge fitness products, services, and experiences in the industry. From top-tier workout equipment and wearable tech to the latest in recovery, nutrition, apparel, and wellness, this is where the biggest brands meet the boldest enthusiasts and professionals. Whether you're a personal trainer, group instructor, club owner, health coach or weekend warrior, you’ll find tools, trends, and ideas that will energize your business or elevate your fitness interests.

But the Expo isn’t just about product demos—it’s a full-on experience. Connect face-to-face with thought leaders, creators, and fitness legends. Try out new formats, sample supplements and functional snacks, and explore activations designed to educate, entertain, and inspire. With thousands of attendees and a high-energy atmosphere, the IDEA® World Fitness & Nutrition Expo is more than an event—it’s where the future of fitness comes to life. And the best part? It’s totally FREE to attend.

Registration is required but includes access to both days.

Hours: 

Friday July 18, 12:00 PM - 5:00 PM - Saturday July 19, 10:00 AM - 3:00 PM

Don't miss out—secure your spot today and be part of the movement to Inspire the World to Fitness®.