Belgian Waffle Ride - Asheville, NC Presented by Sierra Nevada

130 Kanuga Chapel Dr, Hendersonville, NC 28739, USA



Last Day to register online for any distance of ride is Thursday August 19th at 8pm.

Onsite registration is available at the BWR Expo at Kanuga Conference Center Friday August 20th between 10AM and 6PM.

  All class, distance and date transfers must be completed by 11:59PM EST on August 13th. Any changes or requests after this date cannot be made. This includes in person at the BWR expo.
To make a transfer or have any other inquiries please check the FAQ page first- 
Recommended Lodging 

 Stay at the Venue at Kanuga conference center, it is absolutley beautiful and you will never need to leave.

 If you were already registered for the BWR event then your registration automatically carried over to the August, 21 2021 event.




Survival Camp by Gulo Composites & Source Endurance


 Led by Gulo Composites' John Murphy(4x Paris-Roubaix rider) and Source Endurance Coaching, the latest edition to the BWR Survival Camp calendar offers exclusive course access and reconnaissance for the newest location of the BWR Series in North Carolina. With well over 10k ft of elevation and over 50% of the course on gravel, this will be a chance to gain valuable insight, skills, and tactics to make this BWR adventure a success.


BWR Asheville, NC, Aug 21, 2021

Dear Rouleurs, Graveleurs and Puncheurs,

 We hope this communication finds you healthy and safe. We have been busy with the Tripel Crown Gravel Series events working with our partners, local health officials and city managers, ascertaining best practices, possibilities and adjusting expectations.

The second BWR for 2021, presented by Sierra Nevada will take place on August 21 in Asheville, NC at the Ride Kanuga location, an incredible destination nestled on 1,400 stunning acres in the Blue Ridge Mountains. Its historic setting features a beautiful 30-acre lake, 20-miles of trails, and full-service meeting and lodging facilities for up to 440 guests. The race will be the longest of the series at roughly 104-miles and 11,000 feet of climbing.

 Created as an extremely challenging race in the spirit of the great European one-day Spring Classics, BWR, with a Belgique theme, is an unusually difficult race. There will be two distances on offer in Asheville, the longer Waffle event and the half as long Wafer event, for those looking to get a taste of the fun without the life-changing commitment of the Waffle.

The BWR will be offering a prize purse to the top five riders, both female and male.  Last year the San Diego BWR female participation exploded and all the event stakeholders want to keep that growth going across the board.

This inaugural BWR Asheville event will have a deep field of professional riders and an expansive list of hungry amateur riders drawn to the unique opportunity to race alongside their heroes, like World Tour rider, Peter Stetina, who won the 2019 San Diego edition. Racers and event patrons will be treated to Belgian waffles, pakoras, eggs, duck fat fries, cheese, pizzas, Sierra Nevada and Sufferfest beer, more waffles and more Sierra Nevada on race day. The Waffle race itself promises unparalleled punishment for entrants along a 104-mile course, which features more than 11,000 feet of undulating climbs and over 40-miles of off-road terrain that harken to the teeth-rattling cobblestones of Europe’s most grueling races.

Prior to the event, there will be a special VIP event for the media, the course will be revealed in detail, there will special race-related presentations riders won’t want to miss, the pros will be interviewed, and cyclists of all stripes will be able to rub shoulders with all the celebrities on hand for the epic weekend.

The Expo is promising to be a cool cycling party which is open to the public. The Belgian theme will be in full force with a host of unique entertainment features. A variety of beers reflecting the incredible brewing crafts of Sierra Nevada will be a featured attraction for this unique occasion. Attendees can peruse a wide range of offerings from event sponsors and over 40 vendors!

 Course & Terrain Highlights: 

The Start & Finish & Expo will be hosted at the scenic Kanuga venue in Hendersonville, NC  

  • 104ishish mile Waffle Route, 75(ish) Mile Wafer and 35-40(ish) Wanna Route (TBD) (routes are subject to change by event day depending on approval by districts and counties)
  • Plethora of aid stations and on-course support to provide aevery tool possible to help finish the event.
  • The course has scenic views of rolling mountains, rough and rocky outcroppings, lake views, dense forests and passes many rivers and waterfalls
  • Course will cross the Eastern Continental Divide multiple times!
  • A true multi-surface race with smooth, hard packed, flat, loose, rocky and up/downhill gravel.
  • The course dips into South Carolina so you're visiting two states!
  • Ride travels down part of the Saluda Grade: the steepest standard-gauge mainline railway grade in the United States.
  • Huge variety and range of flora and fauna all influenced by the water in the area. 
  • Course map and revealing will be only in the last few weeks leading into the event for respect to many private land owners along the route.


Regional Highlights:

    • Renowned Blue Ridge Parkway – 469miles long without a stop sign or light, is at the backdoor of Sierra Nevada! Called America's Favorite Drive - a ribbon of road that weaves through the region’s vibrant living traditions including Cherokee life and agricultural history to Southern Appalachian crafts and music. A must see and ride experience! 
    • Pisgah National Forest - originally part of the 87,000 acre Biltmore Estate, now over 500,000 acres, includes 5 peaks over 6000 feet in elevation.


  • Mt Mitchell- accessed off the Parkway, Mt Mitchell is the highest point on the east coast and you can ride your bike to the top!! 


  • Biltmore Estate- largest privately-owned home/mansion in the USA and has rich ties to the region.
  • Great Smoky Mountains National Park is very close- one of few free National Parks in the USA among just being awesome
  • One of the highest concentrations of summer camps across the USA, the ride will pass several along the route.
  • DuPont State Forest- used to be home to DuPont chemicals. Now a huge state forest with hundreds of miles of multi-use trails. Also Last of the Mohicans and the first Hunger Games movies were filmed there. 
  • French Broad River- 218 miles in length, passes by the grounds of Sierra Nevada where the BWR race course passes over it on its way through the city of Asheville on route to Tennessee.  The French Broad River State Trail follows the river for 117 miles.
  • There may be an opportunity to spy the rare white squirrel; NOT albino!




HASHTAGS FOR SOCIAL POSTS! We love them and encoursge to post about your journey to/during/after BWR Asheville!






This event offers a registration protection option through FanShield. For the latest information on FanShield's coverage as it pertains to Coronavirus, click here.