Belgian Waffle Ride - Lawrence, KS with The Steve Tilford Foundation

804 Massachusetts St, Lawrence, KS 66044, USA

DESCRIPTION

 

 

 Time to order your official BWR Hell of the Mid-West gear. Eliel Cycling has teamed up with BWR as the official cycling apparel because no other cycling gear comes close the world-class performance requirements needed for these hellishly fun events. Don’t wait to order! The BWR Kansas store closes at midnight PT September 6th 

 To make a transfer or have any other inquiries please check the FAQ page first- https://belgianwaffleride.bike/pages/faq

 

MONUMENTS OF CYCLING AND SUNFLOWER OUTDOOR & BIKE SHOP ANNOUNCE NEW CYCLING EVENT IN LAWRENCE!
BELGIAN WAFFLE RIDE TO RAISE MONEY FOR THE STEVE TILFORD FOUNDATION

San Diego, CA // Lawrence, KS - (January 24, 2021) – Monuments of Cycling, a premier cycling events producer, has partnered with Sunflower Outdoor & Bike Shop to host the inaugural Belgian Waffle Ride (BWR) in Lawrence, Kansas for the Steve Tilford Foundation.

For the first time, Monuments of Cycling brings its iconic BWR to Kansas, where a vibrant cycling culture anxiously awaits this new spectacle, The Hell of the Mid-West, which will take place on Halloween. The BWR, which celebrates 10 years in 2021, will provide professional and amateur cyclists the opportunity to ride the most coveted roads, punctuated by dozens of off-road sectors over a 111- mile route throughout the northeast region of Kansas, giving the event its unique complexion.

Created as an extremely challenging race in the spirit of the great European one-day Spring Classics, BWR, with a Belgique theme, is truly a unique event. There will be three distances on offer in Lawrence, the longer Waffle event and the half-as-long Wafer event, plus a shorter Wanna event for those looking to get a taste of the fun without the training commitment of the Waffle or Wafer.

This inaugural BWR Kansas event, like the other BWR events in San Diego, Asheville, and Cedar City will have a deep field of professional riders and an expansive list of hungry amateur riders drawn to the unparalleled opportunity to race alongside their heroes, like World Tour rider, Peter Stetina, who won the 2019 San Diego edition and came in second to Keegan Swenson in the 2020 BWR Cedar City event. The BWR will be offering a prize purse to the top five riders, both female and male! Racers and event patrons will be treated to Belgian waffles, Belgian ales, muscles and frites, more waffles and more beer on race day.

As Steve Tilford would have wanted it, the Waffle race promises plenty of punishment for entrants and their bicycles along its dynamic course, which features 8,000 feet of undulating climbs and 80-miles of off-road terrain that harken to the teeth-rattling cobblestones of Europe’s most grueling races. This event promises to bring something special to Lawrence. “Steve would have been so excited to see this event come Lawrence and highlight many of his favorite road and trail systems,” shared Joe Schmalz of the Steve Tilford Foundation. “This addition of BWR is guaranteed to encompass the spirit of Steve. He loved every discipline of cycling and how the sport can bring so many people from different backgrounds together in one place. I love nothing more than to see Steve’s passion for the sport of cycling being showcased at a large-scale event here in Lawrence. In true Tilford Mantra, we hope this event can bring new riders and fans to the sport for years to come.”

“As someone that’s been around the gravel scene for a number of years, it’s easy to recognize passionate people that love creating unique world-class experiences for racers and riders alike,” shares Dan Hughes, Sunflower Outdoor & Bike Shop owner and four-time winner of the Dirty Kanza (Unbound). “The crew at Belgian Waffle Ride absolutely exude that vibe, and that’s why we’re excited to partner with them for BWR Lawrence. A good ‘altsurface’ event should be equal parts suffering, vanquishing challenges, and doing it all for a worthy cause… and BWR Kansas has all those elements in abundance. I look forward to melding our gravel experience with the horsepower of BWR and seeing where it takes us not only for this year, but for years to come.

Prior to the event, there will be a special Steve Tilford Foundation HalloweenVIP Gala at Sunflower Outdoor & Bike Shop on Friday, October 29. This special event will offer a raffle for cycling fans in celebration of the life of Steve Tilford, the course revealed in detail, special race-related presentations riders won’t want to miss, the pros interviewed, and cyclists will rub shoulders with all the celebrities on hand for the epic weekend.

On Saturday and Sunday, the Expo will take place in Lawrence, promising to be Kansas’ coolest cycling party of the year! Expo festivities will kick off Saturday, October 30 and are open to the public. There will be a Halloween-inspired cyclocross event for riders to compete in and fans to enjoy, and the Belgian theme will be in full force with a host of other unique entertainment features. Attendees can peruse a wide range of offerings from event sponsors and over 40+ vendors!

“We are so lucky to partner with our friends at the Steve Tilford Foundation and Sunflower, who will be hosting the event,” said Michael Marckx, BWR creator. “Having known and raced with Steve, it is such a joy that we get to partner with the Foundation to support its mission to help young people of all backgrounds find and chase their passion through cycling. My grandfather grew up here and attended KU, so it’s with great joy that we get to share this unique event with this special cycling community.”

ABOUT MONUMENTS OF CYCLING

Monuments of Cycling is committed to delivering the most unique cycling events in the country, offering experiences for the most elite athletes on the planet as well as those in awe of them, through the creation of world class races that engage riders in myriad and unexpected ways. Our mission is to inspire riders of all stripes to reach, grow and aspire to new levels of fulfillment and joy, finding unusual ways to test their physical and mental fortitude. To learn more, visit www.MonumentsofCycling.com.

ABOUT STEVE TILFORD FOUNDATION

The Steve Tilford Foundation is a 501(c)3 not-for-profit private foundation established to honor the life and legacy of Steve Tilford by paying forward his passion for cycling. The Steve Tilford Foundation is determined to help young people find and chase their passion in the sport of cycling by promoting education, mentorship, and access to quality cycling opportunities. Always guided by Steve Tilford’s true spirit of dedication, teamwork and respect, the foundation works every day to improve lives and nurture healthy communities. For more info, visit www.stevetilfordfoundation.org 

 

ABOUT SUNFLOWER OUTDOOR & BIKE SHOP

Sunflower Outdoor & Bike Shop is one of the leading cycling and outdoor outfitters in the nation. Located in historic downtown Lawrence, Kansas, Sunflower has a long history (more than 40 years!) of helping people enjoy what they love—getting outside. Today, Sunflower is proud to be recognized as one of the Nation’s Best Bike Shops as selected by the National Bicycle Dealers Association / Bicycle Retailer and Industry News, and they've been voted Lawrence's Best Bike Shop for the past 10 years. Sunflower offers clothing, equipment, and services to support whatever your outdoor adventures may entail.  Whether it’s cycling, climbing, kayaking, hiking, or camping that gets you excited, we’ve got the gear, knowledge and experience to help you enjoy it to the fullest! For more information, visit www.sunfloweroutdoorandbike.com.

 

 

 Routes (Subject to change based on final permitting)

Final Routes are not announced until the final weeks leading up to the event out of respect for land owners and other areas that are permitted for the race weekend only. A series of communications will be sent periodically labelling all the details needed to choose the correct bike, gearing, tires and gear. Though this doesnt change the pain felt 3/4 through the event contemplating if this was all a bad dream or the best decision you ever made. Follow the BWR social media pages for inside info about all things BWR. For more specific equipment questions visit Sunflower Bike shop who are the professionals of all things Lawrence and gravel!

Enjoy the Waffles!

Waffle 111 miles 8000ft of Elevation gain

Wafer 71 Miles 3100ft of elevation gain

Wanna 35 Miles 1200ft elevation gain

E-BIKE Category Open to all electric bikes and will have more instructions and details as we get closer for battery/charging stations.

Tandem Catgory Grab a friend and enjoy the Wafer route and hopefully you are still friends after the event! Belgian Ale helps with that.

NEW Friday Twilight Circuit BWR style featuring pavement and miscellaneous sectors to provide between 40-60 minutes of quality entertainment of racing on Friday.

 There will be plenty of very well stocked aid stations all between 20-30 miles apart. They will feature planty of water, sports electrolyte hydration, sports gels, bars and a plethora of other food to help you get t the finish line.

 Survival Camps by Source Endurance

BWR Survival Camps are produced by Source Endurance and serve up an incredible experience of gravel and mixed terrain in the disguise of a superb fitness camp. Typically, 40% of starters can't finish the difficult parcours. BUT over 95% of the BWR Survival Campers finish with smiles. Entry to BWR is included with the camp.

https://source-e.net/camps-clinics/belgian-waffle-ride-survival-camp/

  

About Lawrence

Lawrence, Kansas is a city happy to be what it is:  a city doing things in its own way, with free thinkers not trying to be anyone else. Lawrence has continually defined itself as an open, energetic and welcoming community. The arts and foodie scene can be enjoyed through Lawrence’s many art galleries and restaurants. You’ll find live music almost every day of the week in Lawrence’s live music venues. The walkable downtown district, known to the locals as “Mass Street” is the top destination in Kansas and offers unique shopping, coffee shops, and entertainment. Explore the history of the area at the Watkins Museum of History or with a self-guided tour. Lawrence is a college town with two universities, the University of Kansas (KU) and Haskell Indian Nations University. Explore the attractions on KU’s campus including the Natural History Museum, Dole Institute of Politics, Spencer Museum of Art, and DeBruce Center – where you can view Dr. James Naismith’s original rules of “basket ball”. Lawrence has no shortage of beautiful outdoor spaces to enjoy including more than 50 public parks, Clinton State Park, and Baker Wetlands. Explore all there is to do in Lawrence, KS as you plan your Belgian Waffle Ride agenda.

 This event offers a registration protection option through FanShield. For the latest information on FanShield's coverage as it pertains to Coronavirus, click here.

 

#BelgianWaffleRideKansas

 This event offers a registration protection option through FanShield. For the latest information on FanShield's coverage as it pertains to Coronavirus, click here.