Canyon Belgian Waffle Ride- Asheville, NC

100 Sierra Nevada Way, Fletcher, NC 28732, USA




BWR Asheville, NC, August 30, 2020.

For the first time, the iconic BWR will be staged outside of California in Asheville, NC.  The BWR provides professional and amateur cyclists the opportunity to ride the most coveted roads and off-road sectors throughout the Asheville region over a 135-mile route punctuated by 20 off-road sectors that give the event its unique and challenging complexion. 

Created as an extremely challenging race in the spirit of the great European one-day Spring Classics, BWR, with a Belgique theme, is an unusually difficult race. There will be two distances on offer in Asheville, the longer Waffle event and the half as long Wafer event, for those looking to get a taste of the fun without the life-changing commitment of the Waffle.

The BWR will be offering a prize purse to the top five riders, both female and male, but the women will receive a larger prize purse than the men!  Last year the San Diego BWR female participation exploded and all the event stakeholders want to keep that growth going across the board.

This inaugural BWR Asheville event will have a deep field of professional riders and an expansive list of hungry amateur riders drawn to the unique opportunity to race alongside their heroes, like World Tour rider, Peter Stetina, who won the 2019 San Diego edition. Racers and event patrons will be treated to Belgian waffles, pakoras, eggs, duck fat fries, cheese, pizzas, Sierra Nevada and Sufferfest beer, more waffles and more Sierra Nevada and Sufferfest beer on race day. The Waffle race itself promises unparalleled punishment for entrants along a 135-mile course, which features more than 10,000 feet of undulating climbs and over 40-miles of off-road terrain that harken to the teeth-rattling cobblestones of Europe’s most grueling races.

Prior to the event, there will be a special VIP event at Sierra Nevada on Friday, August 28. At this special event for the media, the 2020 BWR Feature Film will have its worldwide premiere, the course will be revealed in detail, there will special race-related presentations riders won’t want to miss, the pros will be interviewed, and cyclists of all stripes will be able to rub shoulders with all the celebrities on hand for the epic weekend.

On Saturday and Sunday, the Expo will take place at the Sierra Nevada’s brewery in Mills River, which is a big draw on its own, promising to be the coolest cycling party of the year! Expo festivities kick-off Saturday, August 29 at 10:00 a.m. and are open to the public. The Belgian theme will be in full force with a host of unique entertainment features. A variety of beers reflecting the incredible brewing crafts of Sierra Nevada and Sufferfest will be a featured attraction for this unique occasion. Attendees can peruse a wide range of offerings from event sponsors and over 40 vendors!

 Course & Terrain Highlights: 

  • Sierra Nevada, Mills River, Asheville – The Start & Finish & Expo are hosted at the iconic Sierra Nevada Brewing Co.   
  • 135 mile Wafer Route and 70 Mile Wafer Route (routes are subject to change by event day depending on approval by districts and counties)
  • Plethora of aid stations and on-course support to provide aevery tool possible to help finish the event.
  • The course has scenic views of rolling mountains, rough and rocky outcroppings, lake views, dense forests and passes many rivers and waterfalls
  • Course will cross the Eastern Continental Divide multiple times!
  • A true multi-surface race with smooth, hard packed, flat, loose, rocky and up/downhill gravel.
  • The course dips into South Carolina so you're visiting two states!
  • Ride travels down part of the Saluda Grade: the steepest standard-gauge mainline railway grade in the United States.
  • Huge variety and range of flora and fauna all influenced by the water in the area. 

Regional Highlights:

    • Renowned Blue Ridge Parkway – 469miles long without a stop sign or light, is at the backdoor of Sierra Nevada! Called America's Favorite Drive - a ribbon of road that weaves through the region’s vibrant living traditions including Cherokee life and agricultural history to Southern Appalachian crafts and music. A must see and ride experience! 
    • Pisgah National Forest - originally part of the 87,000 acre Biltmore Estate, now over 500,000 acres, includes 5 peaks over 6000 feet in elevation.


  • Mt Mitchell- accessed off the Parkway, Mt Mitchell is the highest point on the east coast and you can ride your bike to the top!! 


  • Biltmore Estate- largest privately-owned home/mansion in the USA and has rich ties to the region.
  • Great Smoky Mountains National Park is very close- one of few free National Parks in the USA among just being awesome
  • One of the highest concentrations of summer camps across the USA, the ride will pass several along the route.
  • DuPont State Forest- used to be home to DuPont chemicals. Now a huge state forest with hundreds of miles of multi-use trails. Also Last of the Mohicans and the first Hunger Games movies were filmed there. 
  • French Broad River- 218 miles in length, passes by the grounds of Sierra Nevada where the BWR race course passes over it on its way through the city of Asheville on route to Tennessee.  The French Broad River State Trail follows the river for 117 miles.
  • There may be an opportunity to spy the rare white squirrel; NOT albino!



Clarion Inn Asheville Airport:    (0.6 miles from airport / 3 miles from BWR Venue-Sierra Nevada)

550 Airport Road, Fletcher, NC, 28732, US

Phone (828) 684-1213


Courtyard by Marriott Asheville Airport,   (1.0 miles from airport / 3.1 miles from Sierra Nevada)

360 Rockwood Rd, Arden, NC 28704



Holiday Inn    (1.0 miles from airport / 3.1 miles from Sierra Nevada)

 9 Brian Boulevard

Arden, NC 28704 



RV and campsites around Mills River and close to the airport but note:  cell service is either limited or there is NO CELL SERVICE in gov. parks.

RV / Trailer  -  This is super close to airport – 2 miles


North Mills River Campgrounds

Directions   9 miles from Airport


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