BWR Asheville, NC, August 30, 2020.
For the first time, the iconic BWR will be staged outside of California in Asheville, NC. The BWR provides professional and amateur cyclists the opportunity to ride the most coveted roads and off-road sectors throughout the Asheville region over a 135-mile route punctuated by 20 off-road sectors that give the event its unique and challenging complexion.
Created as an extremely challenging race in the spirit of the great European one-day Spring Classics, BWR, with a Belgique theme, is an unusually difficult race. There will be two distances on offer in Asheville, the longer Waffle event and the half as long Wafer event, for those looking to get a taste of the fun without the life-changing commitment of the Waffle.
The BWR will be offering a prize purse to the top five riders, both female and male, but the women will receive a larger prize purse than the men! Last year the San Diego BWR female participation exploded and all the event stakeholders want to keep that growth going across the board.
This inaugural BWR Asheville event will have a deep field of professional riders and an expansive list of hungry amateur riders drawn to the unique opportunity to race alongside their heroes, like World Tour rider, Peter Stetina, who won the 2019 San Diego edition. Racers and event patrons will be treated to Belgian waffles, pakoras, eggs, duck fat fries, cheese, pizzas, Sierra Nevada and Sufferfest beer, more waffles and more Sierra Nevada and Sufferfest beer on race day. The Waffle race itself promises unparalleled punishment for entrants along a 135-mile course, which features more than 10,000 feet of undulating climbs and over 40-miles of off-road terrain that harken to the teeth-rattling cobblestones of Europe’s most grueling races.
Prior to the event, there will be a special VIP event at Sierra Nevada on Friday, August 28. At this special event for the media, the 2020 BWR Feature Film will have its worldwide premiere, the course will be revealed in detail, there will special race-related presentations riders won’t want to miss, the pros will be interviewed, and cyclists of all stripes will be able to rub shoulders with all the celebrities on hand for the epic weekend.
On Saturday and Sunday, the Expo will take place at the Sierra Nevada’s brewery in Mills River, which is a big draw on its own, promising to be the coolest cycling party of the year! Expo festivities kick-off Saturday, August 29 at 10:00 a.m. and are open to the public. The Belgian theme will be in full force with a host of unique entertainment features. A variety of beers reflecting the incredible brewing crafts of Sierra Nevada and Sufferfest will be a featured attraction for this unique occasion. Attendees can peruse a wide range of offerings from event sponsors and over 40 vendors!
Course & Terrain Highlights:
Clarion Inn Asheville Airport: (0.6 miles from airport / 3 miles from BWR Venue-Sierra Nevada)
Phone (828) 684-1213
Courtyard by Marriott Asheville Airport, (1.0 miles from airport / 3.1 miles from Sierra Nevada)
360 Rockwood Rd, Arden, NC 28704
Holiday Inn (1.0 miles from airport / 3.1 miles from Sierra Nevada)
9 Brian Boulevard
Arden, NC 28704
RV and campsites around Mills River and close to the airport but note: cell service is either limited or there is NO CELL SERVICE in gov. parks.
RV / Trailer
http://rutledgelakewnc.com/location-site-map - This is super close to airport – 2 miles
North Mills River Campgrounds
Directions 9 miles from Airport
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