BWR Asheville, NC, Aug 21, 2021
Dear Rouleurs, Graveleurs and Puncheurs,
We hope this communication finds you healthy and safe. We have been busy with the Tripel Crown Gravel Series events working with our partners, local health officials and city managers, ascertaining best practices, possibilities and adjusting expectations.
The second BWR for 2021, presented by Sierra Nevada will take place on August 21 in Asheville, NC at the Ride Kanuga location, an incredible destination nestled on 1,400 stunning acres in the Blue Ridge Mountains. Its historic setting features a beautiful 30-acre lake, 20-miles of trails, and full-service meeting and lodging facilities for up to 440 guests. The race will be the longest of the series at roughly 144-miles and 12,000 feet of climbing.
Created as an extremely challenging race in the spirit of the great European one-day Spring Classics, BWR, with a Belgique theme, is an unusually difficult race. There will be two distances on offer in Asheville, the longer Waffle event and the half as long Wafer event, for those looking to get a taste of the fun without the life-changing commitment of the Waffle.
The BWR will be offering a prize purse to the top five riders, both female and male. Last year the San Diego BWR female participation exploded and all the event stakeholders want to keep that growth going across the board.
This inaugural BWR Asheville event will have a deep field of professional riders and an expansive list of hungry amateur riders drawn to the unique opportunity to race alongside their heroes, like World Tour rider, Peter Stetina, who won the 2019 San Diego edition. Racers and event patrons will be treated to Belgian waffles, pakoras, eggs, duck fat fries, cheese, pizzas, Sierra Nevada and Sufferfest beer, more waffles and more Sierra Nevada and Sufferfest beer on race day. The Waffle race itself promises unparalleled punishment for entrants along a 144-mile course, which features more than 12,000 feet of undulating climbs and over 40-miles of off-road terrain that harken to the teeth-rattling cobblestones of Europe’s most grueling races.
Prior to the event, there will be a special VIP event for the media, the course will be revealed in detail, there will special race-related presentations riders won’t want to miss, the pros will be interviewed, and cyclists of all stripes will be able to rub shoulders with all the celebrities on hand for the epic weekend.
The Expo is promising to be a cool cycling party which is open to the public. The Belgian theme will be in full force with a host of unique entertainment features. A variety of beers reflecting the incredible brewing crafts of Sierra Nevada and Sufferfest will be a featured attraction for this unique occasion. Attendees can peruse a wide range of offerings from event sponsors and over 40 vendors!
Course & Terrain Highlights:
The Start & Finish & Expo will be hosted at the scenic Ride Kanuga venue in Hendersonville, NC
Survival Camps by Source Endurance
BWR Survival Camps are produced by Source Endurance and serve up an incredible experience of gravel and mixed terrain in the disguise of a superb fitness camp. Typically, 40% of starters can't finish the difficult parcours. BUT over 95% of the BWR Survival Campers finish with smiles. Entry to BWR is included with the camp.
HASHTAGS FOR SOCIAL POSTS! We love them and encoursge to post about your journey to/during/after BWR Asheville!
This event offers a registration protection option through FanShield. For the latest information on FanShield's coverage as it pertains to Coronavirus, click here.