CANYON BICYCLES READIES TO TAKE THE BELGIAN WAFFLE RIDE TO THE NEXT LEVEL, 135-PLUS MILES OF DIRT, ASPHALT, BIKES AND BEERSAN DIEGO—Nov. 1, 2019—It’s back, BIGGER than ever! The most unique cycling event in the country, the Belgian Waffle Ride (BWR), returns dirtier than ever for its ninth consecutive edition of pedaling perversity with Canyon Bicycles as the title sponsor once again.
Created as an extremely challenging race in the spirit of the great European one-day Spring Classics, the BWR returns to North County San Diego on May 3, 2020 with a Belgique theme unlike anything the cycling world has ever tasted. This year the event will offer not only the shorter, yet dirtier Belgian Wafer Ride, the Belgian Wanna Ride has been added and will cover a 36-mile portion of the longer routes—just enough to get new riders toes wet, or dirty, as it were. As expected with the explosive growth of the BWR, there will be an expanded Canyon Pure Cycling Expo at the Lost Abbey Brewery in San Marcos, California, where the race is held each year.With the demise of the Amgen Tour of California, which typically happened around the same date, the Canyon BWR will be offering an expanded prize purse to the top five riders, both female and male, in support of what will be the deepest professional field ever assembled for the ‘Hell of the North (County).’
Once again, the women will receive a larger prize purse than the men. Racers and event patrons will be treated to Belgian waffles, moules-frites, cheese, bread, Lost Abbey Belgian ale, more waffles and more Lost Abbey ale on race day. The Waffle race itself promises sadomasochistic punishment of entrants along a 221-kilometer course, which features more than 12,000 feet of undulating climbs and over 49-miles of off-road terrain that harken to the teeth-rattling cobblestones of Europe’s most grueling race routes. The Belgian Wanna Ride, was created to be an on ramp for riders to join the most exciting and fastest growing facet of cycling, gravel grinding. Riders opting for this event will be subjected to the most difficult climb of the entire Waffle course, the Muur van Dubbelberg. They will also get to enjoy just the right amount of dirt for a proper BWR sampling.
Last year the BWR grew nearly 100%, but the female participation exploded way beyond that and all the event stakeholders want to keep that growth going. In hopes to continue growing female participation, the BWR is offering a special registration "BOGO" promotion for the Belgian Wanna Ride. For each female participant who registers for the Wanna Ride will receive a FREE code for a female friend to join in the feeding frenzy. It’s called “Two Wannas are Better Than One.” The first race of its kind in the US, BWR competitors of all persuasions attempt to complete the race each year on a huge variety of bikes, though 40% who sign up don’t typically finish. Many use modified 10-speed road bikes or endurance road bikes, but cyclocross bikes, mountain bikes and even stock road bicycles are not uncommon, making the event a perfect showcase for Canyon’s wide range of two-wheeled crafts. “We are really excited to continue our multifaceted partnership with Canyon on our manic event,” said Michael Marckx, Monuments of Cycling CEO and BWR creator. The incredible excitement around Canyon’s brand, their commitment to gravel bikes, their incredible athletes and their tenure at the forefront of engineering, design and quality assurance in cycling, make them the perfect partner to take riders and the BWR to new extremes.” Blair Clark, Canyon U.S. President said the following: “We are passionate cyclists and our mission at Canyon is to inspire riders to ride. The Canyon Belgian Waffle Ride (BWR) or ‘Hell of the North (County),’ is one of the most challenging one-day races in the US. The spirit of the race transforms the rider. The race is a chess game of strategically choosing the right bike, gearing, tires, nutrition, etc... all of which contribute to one’s performance.
Finishing the BWR redefines a rider’s previous personal limitations. For those unprepared, who show up to play checkers instead of chess, the race can be brutal. For everyone who rides, the experience carves a deep memory of magical moments of humanity between strangers and friends along the way, as overcoming the challenges of the event connects people for (s)mile after (s)mile.
As mentioned earlier, this year’s BWR will have the deepest field of professional riders in the event’s history and an expansive list of hungry amateur riders drawn to the unique opportunity to race alongside their heroes, like World Tour riders, Ted King, or Peter Stetina, who won the 2019 edition.
Prior to the event, there will be a special Canyon Pure Cycling VIP event at Canyon on Friday, May 3 at 3:30 p.m. to 10:00 p.m. At the VIP event, the course will be revealed in detail, there will special race-related presentations riders won’t want to miss, the pros will be interviewed, and cyclists of all stripes will be able to rub shoulders with all the celebrities on hand for the epic weekend.
On Saturday and Sunday, the Canyon Pure Cycling Expo will take place at the Lost Abbey Brewery, which is a big draw on its own, promising to be the largest cycling party of the year in San Diego. Festivities kick-off Saturday at 10:00 a.m., May 2, and are open to the public.
The Belgian theme will be in full force with a host of unique entertainment features. A variety of craft beers reflecting the monastic brewing traditions of Belgium will be a featured attraction for this unique occasion.
Attendees can peruse a wide range of offerings from event sponsors and over 70 vendors, test ride a Canyon and people watch in Belgian bliss.
“We are so lucky to partner once again with our friends at the Lost Abbey, who will be hosting the ride start, its finish and the Canyon Pure Cycling Expo,” said Marckx.
“This year we’re again partnering with San Diego Mountain Biking Association (SDMBA), a volunteer-driven, non-profit organization dedicated to maintaining and improving sustainable trail access for biking in San Diego County. They’ve committed to helping us devour massive piles of Belgian waffles from our friends at Gear Grinder Grill, coupled with frosty glasses of special-edition Lost Abbey Belgian Waffle Ride Bad Ass Ale. I am excited to see our community of cyclists come together in such a flavorful way. As an American with Belgian heritage, the promise of waffles, frites, hard work, pain and somewhat responsibly consumed Belgian ales is just about the most perfect weekend I can imagine," exclaims Marckx.
The BWRSurvival Camp allows riders to preview and beta test the official 2020 BWR route over three days of course reconnaissance. We serve up an incredible array of gravel and mixed terrain experience in the disguise of a superb fitness camp. This camp is designed to elicit your respect of an event the caliber of BWR. The BWR typically sees over 40% attrition according to event founder, Michael Marckx and 2019 was no exception. The BWR Survival Camp boasts OVER 95% success completing the Waffle and Wafer Rides. With an expected camp total around 160 miles, and over 12,000ft of demanding climbing, the BWR Survival Camp will challenge everyone. Our instructors will divide riders into groups based on ability, while maintaining a 1:4 ratio and guide you through the 2020 BWR course providing professional insight on training, nutrition, strategy and skills development.