Evergreen Retreat | U.P. Michigan Edition

Eagle Harbor Township, MI

Evergreen Retreat | U.P. Michigan Edition






A Midwest weekend retreat for creative entrepreneurs to gain clarity and connection.

Spend a weekend in nature simplifying, exploring, and clarifying your brand vision with like-minded people. Bring your brand to life by attracting your ideal client with evergreen marketing content. 

Evergreen is a retreat weekend for creatives in the UP on Lake Superior. Take in the fresh spring air as Michigan transitions into the summer months and you transition into a different season of business. As the trees bud new leaves and start anew, we too aim to gain clarity in our business and will leave feeling ready to grow. Make new connections with like-minded individuals, explore and define or re-define your ‘why’, take in the relaxing beauty of the UP and arrive on day 1 knowing you’re in good hands.


Leave with marketing content to use on your website, social media outlets, and 

  • Your “why” statement with help from Wander Design Co
  • Headshots/lifestyle photos by Mo Speer Photography
  • A curated adventure pack by A Well Worn Story
  • A filter and formula for creating evergreen content for your brand
  • Friendships and industry connections to encourage your journey
  • A clear mind and confidence in your brand vision 
  • Good memories and inspiration to last a lifetime



Is Evergreen for you?  

secluded cabin > chain hotel

main street > box stores

beers around a campfire > fancy cocktail lounge

hiking boots > high heels

people > profit


Things that bring joy: 

  • Dirt under your fingernails
  • A good playlist
  • Long drives on a winding road
  • Vintage denim + cozy crewneck sweatshirts
  • Storytime around a campfire


We believe:

  • There is always time to stop for coffee
  • In staying in the car until the end of the song
  • Building a business should be fun
  • Time is our most valuable resource
  • Nothing beats a slow weekend at the lake




What is a WHY Statement?

We believe that each person has a purpose in life, and knowing your WHY statement will help you find it. In this weekend session, we will partner up and uncover stories from your past that have impacted you and find the common threads. We'll be able to come up with a statement that is an overarching theme in your life and the filters to help you choose the right path in business and life.

Mariah has led dozens of women to find their WHY statement with her why as her driver: To build others up so they can confidently share their talents with the world. 

If we want to feel an undying passion for our work and that we are contributing to something bigger than ourselves, we need to know our WHY. Happiness comes from WHAT we do, fulfillment comes from WHY we do it- Simon Sinek


Your Leaders

We are Mariah, Madison, and Morgann, but you can call us Mo. Seriously, all of our nicknames are Mo. You could say our friendship was meant to be. We are business owners, adventurers, and Midwest living gals. Collectively, we have over 15 years of experience in starting, running, and growing our own creative businesses. Over the years, we have learned how to bring a brand to life by clarifying our messaging and attracting our ideal clients. Perhaps more importantly, we understand the ups and downs, the peaks and valleys, the twist and turns of running a business. Disconnecting in nature, defining our why, and connecting with other entrepreneurs who encourage our dreams have been the key ingredients in growing and sustaining our brands. Now, we want to share it with others. If you love exploring the outdoors, discovering good coffee shops, and wearing many hats (literally and figuratively) - we should be friends.

Morgann McCoy

Morgann is a slow fashion designer, seamstress, and adventurer living on a Wisconsin farm. She creates handcrafted bags and aprons inspired by everyday exploring under the lifestyle brand A Well Worn Story. 

Her work and words have been shared in various places like fabricstore.com, Midwest Living and Discover Wisconsin.

Learn more: www.wellwornstory.com


Mo Speer

Knowing she’d never be able to sit still long enough for a regular 9-5 career, Mo immediately jumped into photography after graduating college. As a result of a degree in journalism, her approach to photography has bloomed from a desire to tell stories. From capturing couples in love to small business with handcrafted goods— there’s something uniquely beautiful about each story. 

Her photos have been featured in a variety of places, including Junebug Weddings, Discover Wisconsin and Trek.

Learn more: mospeerphoto.com


Mariah Danielsen

Mariah works with dreamers and doers so they can confidently SHINE. ✨After 5 years in corporate graphic, web design and marketing, Mariah quit her job to build her own legacy. Over the past 12 years, she has shared her experience all over the internet and has helped small businesses all over the country find their WHY and build their brands through beautiful logos + compelling websites through her boutique design company, Wander Design Co.

Mariah has shared her expertise at events like Alt Summit, Brand Lab and Camp Climb and has written for blogs such as Design*Sponge, Huff Post, HGTV and The Alt Summit Blog.

Learn more: wanderdesignco.com




The Tentative Schedule: 


5pm - ?: Arrive! Exploring the cabins and connecting over charcuterie and bonfires



Adventure Day! 



A full day of why discovery and exploring the coast near the cabins

Evening picnic on the shore.



Adventure Day! 



Send off brunch + departure around 11am


Your Accommodations: 

Fresh Coast Cabins is your basecamp for Upper Peninsula adventures on Michigan’s Lake Superior shore, located just three miles west of Copper Harbor.

Nine individually curated cabins are just steps from the beach with unobstructed views for 50 miles in either direction. Located on the most northern point of Michigan’s Keweenaw Peninsula between Copper Harbor and Eagle Harbor, the lack of cell service and WiFi availability makes this part of the world the perfect place to unplug and inspire new adventures.

Fresh Coast Cabins offers the ultimate rustic Keweenaw cabin experience with the small details you would expect from a boutique hotel. Think basic necessities with a side of wanderlust to inspire,  whether it’s reading a book next to Lake Superior or enjoying the hundreds of miles of biking and hiking trails that the adventure-filled Keweenaw Peninsula has to offer at your doorstep. We’re in the exciting stage of renovating each cabin but there are still some quirks. 

See more about Fresh Coast Cabins here: https://freshcoastcabins.com/


Sleeping Arrangements: 


We are reserving a number of cabins and will have attendees share rooms and full/queen beds. We firmly believe that connecting with your roomie will be one of the best experiences of the entire trip! We will space people out as much as we can with most cabins sleeping 2 to 4 people. 

Want to book with a friend and share a room/bed? You can each take $50 off your ticket price if you go this route! Use code BRINGAFRIEND at checkout and request them as a bunkmate in the questionnaire at sign up. 

We are doing our best to follow COVID guidelines and still have a wonderful experience! 


Payment Plan: 

Want to split your registration into two payments? Pay $647 now and the final $647 on May 1st. Choose the down payment option at checkout!