Ottawa Product Management & Marketing Association Presents: Successfully Launching A Sales Enablement Platform for the Cats*
DESCRIPTION
Successfully Launching A Sales Enablement Platform for the Cats Sales Team
Product Marketing and content teams have a dream: to know exactly what product messaging is resonating with prospects and customers. While tracking web visitor actions is easy, you have no real idea if or how the brochures and presentations that are emailed to them impact their buying decisions. How is your product messaging used during the sales cycle influencing the buying decisions of your customers?
Sales enablement platforms like Seismic and Highspot allow Product Professionals to capture these powerful insights. They can track what was opened, which pages were looked at and for how long, if the content was forwarded to someone else, and more!
But sales enablement will only work if the sales team plays along.
“And why wouldn’t they,” you ask?
Find out the answer this question at the first OPMMA event of the 2024/25 season!
Our guest speaker Bergen Wilde, Director of Product Marketing at VanillaSoft, will share his experiences herding the sales cats through two sales enablement launches. Learn:
what sales enablement is, is not, and why you should use it
Why the first launch failed
Why the second launch succeeded
… And how you can prepare for your own successful sales enablement implementation.
