Hessfest 12

940 Seacoast Dr, Imperial Beach, CA 91932, USA


Mike Hess Brewing is turning 12! Come and celebrate with us and be part of the party on August 13th as we celebrate 12 years of Great Beer, No Exceptions and raise money to help kids with cancer. This year's beneficiary of all net proceeds from HessFest is OAK (Oncology and Kids), an organization doing wonderful things for kids and families going through pediatric cancer. Click on their link to learn more about their mission.


The MHB Purpose: Bringing People Together Over Great Beer Around Great Causes

Grab your shades, blanket, and lawn chairs, grab the kids and your friendly pooch, and head beachside to Pier Plaza along Seacoast, just south of the Imperial Beach Fishing Pier for this super fun summertime event. An awesome way to enjoy summer with your friends and family!

This year, enjoy an IBAC-run no-entry-fee cornhole tournament for prizes; food from FOUR food vendors including City Tacos, Doggos Gus, Dang Bros Pizza and more, plenty of beverages (Mike Hess Brewing beers, house-made root beer and more), and the main event: a concert featuring headliner The Sully Band, OB reggae sensation Sensi Trails and PHT & The Honky Tonk Nights!

To top it all off, have fun while doing good: Unlike so many other festivals, MHB will be donating the net proceeds from HessFest to our charity beneficiary partner, and each of the vendors at HessFest will also be donating a portion of the day's proceeds. Representatives from OAK will be on hand to talk to guests about their mission and why your support means so much to them and the people they serve.

All this and more, including interactive booths from Boca Rio Ink (t-shirts on demand), Sky's Delights, Party Pop, and Bibbey Shell Shop.

Ticket options this year are:

  • Kids under 6 are free admission!
  • Youth Music Lover, 7 - 20 years old: $18 each
    • all-day admission
    • 3-ticket wrist band, good for 3 root beers, 3 tacos or any combination thereof (2 tacos + one soda or 2 sodas + 1 taco)
    • Commemorative OAK shirt

  • Designated Driver: $25
    • all-day admission
    • Three-item wrist band (unique color for Non-Alc), good for 3 sodas or food items or combo thereof
    • HESSFEST XII branded can glass
  • Tier 1: General Admission is $30 and includes:
    • all-day admission
    • Four-item wrist band, good for any four items (4 drinks or 4 food items or any combination of either)
    • HESSFEST XII branded can glass

  • Tier 2: Super Fan is $50 and includes:
    • all-day admission
    • Six-item wrist band, good for any six items (6 drinks or 6 food items or any combination of either)
    • HESSFEST XII branded can glass
    • commemorative HessFest T-shirt



Doors at 11 AM
Music (see below)
Last Call, 4:30 PM
Taps shut-off, 4:45 PM
End, hit the exits, 5 PM

The MUSIC Lineup!!

PHT & The Honky Tonk Nights!
11:15 am — 12:15 pm


Ocean Beach's own, Sensi Trails!
12:45 pm — 2:15 pm


Your headliner, supergroup, The Sully Band
2:45 pm — 4:15 pm





The 2022 HessFest XII Glass Artwork!



Thanks to our friends at South Bay Fence for their 100% donation for HessFest XII!

 Additional Sponsor

*No Refunds unless you purchase event protection. 100% of the net proceeds go back to Oncology and Kids.