HessFest XI - Imperial Beach

940 Seacoast Dr, Imperial Beach, CA 91932, USA


HessFest XI is on like Donkey Kong!! Heck ya, it's back—and coming to Imperial Beach late Summer '21. 

Join us on August 28th as we celebrate 11 years of Great Beer, No Exceptions while we raise money and awareness for two awesome organizations: the Navy SEAL FoundationNext Step Service Dogs and San Diego Music Foundation.

Grab your blanket and lawn chairs and head beachside to Pier Plaza along Seacoast, just south of the Imperial Beach Fishing Pier for this special family and dog-friendly event. An awesome way to close out summer with your friends, enjoy a no-entry-fee cornhole tournament for prizes, food from City Tacos and more, plenty of beverages (including, of course, Mike Hess beers), and the main event: a concert featuring national acts The Sully Band and (all the way from Boulder, CO), The Samples, plus opening band, The Fallbrook Kid, Anthony Cullins!. 

To top it all off, have fun while doing good: Unlike so many other festivals, MHB donates the net proceeds to our three charity beneficiary partners. Representatives from each organization will be on hand to talk to guests about their mission and why your support means so much to them and the people they serve.

Food from City Tacos and Doggos Gus. Interactive booths from Boca Rio Ink (t-shirts on demand), Vitamin Sea Wellness, Bibbey Shell Shop and Little Dandelions.

There are three options for tickets:

Tier 1: General Admission is just $20 req'd for everyone age 7 and up (kids 0-6 are welcome, too but they're free!) and includes:

  • all-day admission
  • HESSFEST XI branded can glass
  • first drink (beer or soda)
  • a taco

Tier 2: Just $40 and includes:

  • all of the Tier 1 benefits, PLUS
  • a commemorative T-shirt. 

The VIP: $150 ($275/couple) The VIP ticket is no joke. When we say VIP, we mean it. Only 150 tickets will be sold in this Tier. VIP ticket holders get the following:

  • A HESSFEST XI branded can glass
  • Special 40-oz commemorative growler ($5 refills until Sept. 30th, 2021)
  • A commemorative HESSFEST XI T-shirt
  • Unlimited tacos during the event
  • Up to 5 beers or alcoholic drinks (not all at once!) and unlimited soda  (we will not serve you if you're intoxicated)

Check Out The Goods 

Can Glass:


The 40-oz Growler (available in blue, maroon, brick, forest green, coral):

The Shirt (various colors):