OPMMA Presents "Products, Promotion, and Social Media: How Product Professionals Can Leverage Social Channels to Promote their Companies, Products, and Themselves"

1 Rideau St, Ottawa, ON K1N 8S7, Canada

DESCRIPTION

Products, Promotion, and Social Media:

How Product Professionals Can Leverage Social Channels to Promote their Companies, Products, and Themselves

 

Is Social Media the elephant in the product room? 

Sure, we might post the odd observation and throw out a few likes, but have we otherwise left this critical communication resource to the marketing team? 

Oi! 

Let’s face it, no one wants to only hear from the marketing team because their content is [relatively] fluffy. Customers are shifting a significant portion of their product evaluations to online research and making significant decisions before they ever contact sales for a demo. The deal hangs in the balance out there in the digital ether, and it is the Product Managers and Product Marketers who have the power to truly show off the value, vision, and relevance of your products through engagement on social channels.

 

Join the Ottawa Product Management and Marketing Association on

February 24th at noon 

as we discuss:

  • Using social media to communicate with customers and prospects
  • How to strategize with Product Marketing for a robust social presence
  • Which channels work the best for your market
  • How to elevate your product by elevating your profile
  • And more!

 

This event will focus on networking and sharing ideas with your peers. The discussions will be facilitated by Amanda Holtstrom, Product Manager at Ross Video, and Darryl Praill, CRO at VanillaSoft. 

 

 

Amanda Holtstrom - Product Manager @ Ross Video

 

 

Darryl Praill - CRO @ Vanillasoft

 

AGENDA:

 

5 min: Welcome back and introduction to discussion

15 min: Networking in small groups

5 min: Regroup and in introduction to some discussion topics

25 min: Networking in small groups based from topics

10 min: Regroup for feedback and closing thoughts (Open Forum)

 

As always, a big thank you to our sponsors: