Products, Promotion, and Social Media:
How Product Professionals Can Leverage Social Channels to Promote their Companies, Products, and Themselves
Is Social Media the elephant in the product room?
Sure, we might post the odd observation and throw out a few likes, but have we otherwise left this critical communication resource to the marketing team?
Let’s face it, no one wants to only hear from the marketing team because their content is [relatively] fluffy. Customers are shifting a significant portion of their product evaluations to online research and making significant decisions before they ever contact sales for a demo. The deal hangs in the balance out there in the digital ether, and it is the Product Managers and Product Marketers who have the power to truly show off the value, vision, and relevance of your products through engagement on social channels.
Join the Ottawa Product Management and Marketing Association on
February 24th at noon
as we discuss:
This event will focus on networking and sharing ideas with your peers. The discussions will be facilitated by Amanda Holtstrom, Product Manager at Ross Video, and Darryl Praill, CRO at VanillaSoft.
Amanda Holtstrom - Product Manager @ Ross Video
Darryl Praill - CRO @ Vanillasoft
5 min: Welcome back and introduction to discussion
15 min: Networking in small groups
5 min: Regroup and in introduction to some discussion topics
25 min: Networking in small groups based from topics
10 min: Regroup for feedback and closing thoughts (Open Forum)