MARGARITAS & MARIACHI - Sponsored by Tequila Patrón

8:00pm - 10:00pm at Ace Hotel

Two exciting events in one night!

Tequila Patrón Presents: Margaritas and Mariachi!” Fire up your shakers! The Margarita is the best-selling cocktail in America. Despite its popularity, most of the margaritas consumed today bear little resemblance to the original classic cocktail. In this class we will discuss the history of the margarita; demonstrate proper margarita technique; taste classic Margaritas and Patrón’s 2018 Margarita of the Year, the Verde Margarita; and send you off with all the tools you need to make great Margaritas at home. Enjoy the traditional and modern sounds of the acclaimed Mariachi Los Toros, visting from Austin, TX.

$40 (includes Tasting Rooms, Panel Discussions, Seminar and Events)

“FARM TO BAR” PANEL DISCUSSION: ECONOMICS

7:00 pm – 8:00 at Ace Hotel

Why does one tequila cost $20 and another $60? Is it all about marketing? Is it the bottle? Is it the juice? What about that NOM? What’s in a number? Why are some NOMs better than others? Take a fascinating look at the industry from some of its biggest insiders.

TOP TEQUILA AND MEZCAL COMPETITION: FINALS

5:00 pm-7:00 pm at Ace Hotel

Finals for the 2nd annual Top Tequila and Mezcal Competition featuring over 100 top agave spirits. Back by popular demand, Guided Judging, where attendees will be instructed on the nuances of judging spirits in a competition setting and have the opportunity to sample the winning entries.

Participants must be 21 or older. Be prepared to show your photo ID.