Events.com will provide registration, marketing and event technology to the ‘World’s Fastest 5K’
LA JOLLA, CA (January 8, 2020) — Events.com, a mobile-first event management and registration platform, announced today that the Carlsbad 5000, an annual road race that attracts runners from around the world, has selected Events.com as its official technology, registration, and marketing partner.
Known as the “World’s Fastest 5k”, the iconic road race attracts amateur, competitive, and professional runners. Since the inaugural event in 1986, the Carlsbad 5000 has seen 16 World records and eight U.S. records, as well as numerous national and age group marks.
Under the leadership of local runners, including US Olympian Meb Keflezighi and industry veteran Ashley Gibson, Groundwork Endurance will welcome thousands of participants and spectators from around the world to Carlsbad, California, on March 21-22, 2020 for the 35th annual Carlsbad 5000. The event features the legendary 5K, an all-day 20K, and the Junior Carlsbad for children ages 12 and under.
“We were looking for a platform that makes event registration super simple for the participants, with a team that feels like an extension of our own internal team,” said Ashley Gibson, Founder of Groundwork Endurance, which owns the Carlsbad 5000. “Selecting Events.com became an easy decision after testing the technology, meeting the group, and seeing how they’ve successfully executed partnerships with events globally.”
“For as long as I can remember, the Carlsbad 5000 has been one of the most legendary running events out there and takes place on a stunning course, ranking alongside Boston Marathon, Bay to Breakers, and New York City Marathon,” said Mitch Thrower, Co-Founder and CEO, Events.com. “We’re thrilled to partner with the Carlsbad 5000 where runners of all levels and ages can enjoy a spectacular event along the Southern California coast.”
Registration for all events is now open. For more information, and to register, please visit Events.com.