Acquires Leading Event Sponsorship Technology Platform - Acquires Leading Event Sponsorship Technology Platform continues to expand its offerings through the acquisition of Help Get Sponsors, a global provider of frictionless, user-friendly event planning and sponsorship management software, has acquired (HGS), an event sponsorship technology company. HGS was named on Event Manager Blog’s list of the “Hottest Event Startups to Watch.” The acquisition allows to provide its current and future customers with the tools and skills to find, sell, and manage sponsors, in-kind partners, vendors, and expo sales. 

The software as a service (SaaS) HelpGetSponsors automates sponsorship sales and management. Tom Crichton, who founded HelpGetSponsors, has over 25 years of experience in sponsorship and media on behalf of event properties, including national sports properties and sponsorship agencies. In his role as a member of’s Advisory Board, Tom will continue to assist the company in its development.

The primary source of revenue for events is registration and ticket sales. If managed correctly, with the right tools, sponsorship can increase an event’s effectiveness and profitability.  We continue to improve our ability to provide sponsorship management services to events and help increase their sponsorship revenue,” said Mitch Thrower, Chairman and Founder of

The acquisition will expand’s focus on sponsorships-driven revenue growth for customers. It will also offer sponsorship sales and management software, automated sponsorship matching, sponsorship consultation, and educational services for events of all types and sizes.

The proper execution of sponsorship sales and management is one of the most challenging aspects of any event, according to Tom Crichton, Founder of HGS. “We are delighted to have our software platform become a component of, making it easier to manage and grow customers’ sponsorship revenue.”

“Worldwide, helps event organizers plan, sell, promote, sponsor, and power events. When we plan our innovations, we first focus on items that provide the most value to our clients. Secondly, we look for innovative solutions that redefine and improve the industry. The acquisition of HGS clearly checked both boxes.” said Stephen Partridge, President, and Founder of

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