The unique partnership leverages Events.com proprietary technology platform providing Event Management Software, including registration services, timing, ticket cancellation insurance and runner bib fulfillment.
“The partnership with Events.com gives the runners within the Active Alliance a mobile-first, participant focused interaction to manage their registration and other services all in one place,” said Bruce Revman, Commissioner of the USA TODAY SPORTS Active Alliance. “For our race managers, this partnership provides a technology that will help maximize both revenue and participation while providing enhanced visibility into key performance metrics.”
In March, Events.com was named by Amazon’s website ranking system Alexa as the fastest growing registration platform in the running arena.
“We are thrilled to partner with the USA TODAY SPORTS Active Alliance as it broadens the position of Events.com as an emerging leader in the event management software space, powering registration and technology services,” said Mitch Thrower, Founder and Chairman, Events.com. “Our team has deep experience in the running space. Partnering with the USA TODAY SPORTS Active Alliance, which is comprised of iconic running events, is a natural fit.”
The partnership marks another milestone for Events.com in the running market, proving the technology platform continues to keep pace with modern market needs that legacy systems cannot keep up with.
“The goal of the partnership matches our goal as a company, to drive online conversions through our sophisticated, user friendly design and simple one-page checkout process,” added Thrower. “USA TODAY SPORTS Active Alliance provides a major stage to showcase our software innovations and offer the market the desired solutions that fit the needs of the modern event organizer and participant.”
Events.com’s mission is to connect people with the experiences they love. With a passion and drive for the event industry, their mobile-first, online event registration system is helping organizers worldwide to better manage, market, and monetize everything from simple pancake breakfasts to complex marathons. Their end-to-end event management solutions, gives organizers access to an innovative suite of tools at every step of event planning; from marketing and promotion, data reporting, and event day operations.
For more information on how Events.com can streamline your event registration & management, contact firstname.lastname@example.org | 858.257.2330
About the USA TODAY SPORTS Active Alliance and the USA TODAY SPORTS Media Group
The USA TODAY SPORTS Active Alliance is a robust network of the finest full and half marathons across America. For brands and marketers, the USA TODAY SPORTS Active Alliance is a centralized source for reaching the endurance marketplace in a meaningful capacity with significance and scale. The USA TODAY SPORTS Active Alliance provides awareness, coverage and promotion at a national and local level through USA TODAY and Gannett’s unique suite of assets. The USA TODAY SPORTS Media Group encompasses all sports initiatives across USA TODAY SPORTS and Gannett’s more than 120 well-known local media brands.