Strategic Acquisition Introduces Advanced Payments and Deeper Engagement as Events.com
Accelerates Toward Becoming the World’s Leading Event Management and Discovery Platform
LA JOLLA, CA – May 1, 2025 – Events.com, a global leader powering the experience
economy through event discovery, sponsorship, and AI-driven insights, today announced its
acquisition of Upped Events (“Upped”), a cutting-edge event management company known for
its innovative organization and payment tools that simplify event planning and elevate event
goer engagement. The addition of Upped into the Events.com platform will further enhance its
capabilities across mobile payments, ticketing, on-site tools, event goer apps, and data
analytics—strengthening Events.com’s underpinnings and solidifying its position as a one-stop
solution for event creators.
With the integration of Upped into the Events.com platform, event creators will gain access to an
even broader suite of tools designed to simplify operations, maximize revenue, and deliver
extraordinary experiences for event goers. In particular, Upped’s contactless app-based mobile
payment product brings forward a new on-site transaction point-of-sale (POS) solution to
Events.com. Event creators can now take advantage of contactless kiosk and app-based
payments for food, products, services, or experiences in multiple formats including pick-up, in-
seat, at-table, self-service, ad-hoc, and more. The POS enables organizers to leverage event
and vendor discounts, coupon codes, and promotions while accepting multiple payment formats
such as debit and credit, tokens (e.g., “tastings”, ride/game tokens), as well as Android Pay and
Apple Pay. By combining Events.com ticketing data (i.e., outside the entry gate) alongside
Upped’s POS transaction/interaction data (i.e., inside the gate), organizers have a
comprehensive picture of their event revenue alongside detailed receipts and refund
capabilities. The new POS debuted at Events.com’s recently acquired La Jolla Concours
d’Elegance held from April 25-27 on the picturesque shores of La Jolla Cove.
“We are excited to welcome Upped into the Events.com family,” said Stephen Partridge, Co-
Founder, President, and COO of Events.com. “The acquisition reflects our commitment to
building a unified platform that supports every stage of the event lifecycle. By combining
Upped’s cutting-edge technology with our comprehensive suite of solutions, we’re taking a bold
step toward redefining how events are planned, promoted, and experienced around the world.
Event creators and goers are at the core of everything we do, and this integration enhances our
platform while advancing our mission to help creators deliver standout experiences at every
touchpoint of an event – especially those beyond the ticket purchase.”
Upped has earned a reputation for its intuitive platform that simplifies complex event
management tasks while enhancing attendee satisfaction. Since its founding in 2020, Upped
has supported a wide variety of events–from food/drink festivals to large-scale fairs and
community events–by delivering seamless registration, contactless payments, real-time
analytics, membership management, on-site apps, and advanced engagement tools. Upped’s
technology has been recognized for driving higher conversion rates, streamlining on-site
operations, and increasing ROI for event organizers.
“Joining forces with Events.com is a transformative partnership for Upped,” said Mark
Kozlowski, CEO and Founder of Upped Events. “We’ve long respected their leadership and
commitment to empowering event creators at every stage; in fact, Events.com’s reputation for
being a “platform for all events” with unparalleled customer service is the same ethos that I,
Louis Blitzman (Upped’s COO), and Filip Risteski (Upped’s CTO) espoused while building
Upped. By aligning Upped’s strengths with Events.com’s, we have achieved a cultural fit as well
as an opportunity to drive innovation, value, and impact across a global event ecosystem.”
The acquisition of Upped solidifies Events.com’s position as a leader in the $95 billion U.S. live
events market. Events.com’s all-in-one platform already empowers tens of thousands of event
creators by streamlining operations across ticketing, marketing automation, sponsorship
management, event execution, attendee engagement, and real-time analytics. The addition of
Upped’s technology will further enhance these capabilities by introducing new on-site logistics
features designed to save time and increase profitability for event creators while delivering
exceptional experiences for participants.
A History of Strategic Growth Through Acquisitions
Upped’s inclusion marks another milestone in the mission of Events.com: to become the world’s
leading platform for event management and discovery. Over the past six months, Events.com
has expanded its capabilities through a series of strategic acquisitions aimed at enhancing the
event experience across both live and virtual formats. Most recently, Events.com acquired the
La Jolla Concours d’Elegance, one of the nation’s premier automotive and lifestyle events,
ensuring its continued growth under local leadership while providing enhanced operational and
digital support. Events.com also added the Wonderfront Music & Arts Festival and the Temecula
Valley Balloon & Wine Festival to its growing Southern California portfolio, strengthening its
footprint in the live event and festival space and laying the foundation for Events.com’s “Live
division” to offer event logistics, marketing, and talent buying services to client events. On the
technology front, Events.com recently acquired key assets of Remo, a leader in virtual event
environments, and Citifyd, a smart parking platform that streamlines travel logistics and
improves the overall attendee experience. Collectively, these acquisitions underscore the
commitment of Events.com to delivering a fully integrated, end-to-end platform that empowers
event creators and elevates the experience for event attendees worldwide.
For more information about Events.com, please visit Events.com.
-ENDS-
About Events.com
Events.com powers a two-sided marketplace and platform that helps passionate individuals
create, promote, discover, and enjoy events. Events.com’s platform helps event organizers
seamlessly execute their events and allows event goers to discover, interact, and transact with
the events they love. Events.com offers a robust ecosystem that supports millions of event
creators worldwide, catering to various interests for in person, hybrid, and virtual events. From
the prestigious All-In Summit, the world’s leading podcast for business, technology, and
investing, to the Rise Festival lantern in Mojave Desert outside of Las Vegas, the event calendar
on NewYork.com, the transformative Archangel Summit, and movie experiences at the iconic
Mayfair Theatre in Ottawa—Events.com technology is the driving force behind unforgettable
moments worldwide.
For more details, visit events.com.
Events.com Investor and Media Contact:
Gateway Group, Inc.
949.574.3860
events.com@gateway-grp.com
Art and Logos
You may download the logos from Events.com here.