Event Pricing Strategy Guide

If you’re new to organizing events, you may find yourself struggling to accomplish many of the associated logistical tasks like setting prices for your tickets. Ultimately, you want to generate profit but at the same time, ticket prices that are too high can push potential attendees away from your event. This guide will help you find an effective strategy for pricing your events. 

Whether you’re planning a music festival or a conference for working professionals, your ticket prices can represent one of the key factors people use to decide whether or not they wish to attend. 

Inside you’ll find: 

  • Explanation of why ticket prices matter
  • Tips for effective pricing, including the use of strategies such as cost-plus pricing
  • Tips for increasing ticket sales
  • Examples of common event-pricing mistakes such as hidden fees