Digital Marketing Services - Events.com - Online Event Registration Software

Hosting an endurance event, fitness challenge, or race? Enhance the attendee experience with our new Virtual Challenge program, EveryChallenge.

Increase your ticket sales with digital marketing tools built just for events.

Utilize our Events.com EveryAd™ platform and calendar network to help you sell more tickets without the hassle.

Events.com EveryAd digital marketing tools

Why work with us?

Multi-Channel Marketing

On average your attendee needs to see your ads a minimum of seven times to make a first impression.

Expert Campaign Creation

Stuck? We are here to help. Work with an expert to help guide you in your event marketing success.

Event Success

100,000+ successful marketing campaigns and counting! See what our event organizers have to say.

Free Up Time

Let A.I. help you create campaigns in less than half the time or hand off your digital marketing efforts to a dedicated campaign manager.

EveryAd Digital Marketing

EveryAd
Digital Marketing

Increase the return on ad spend for your event.

SpinGo Event Calendar Network

SpinGo Event
Calendar Network

List your event on multiple calendars with one submission.

Digital Marketing with EveryAd

Digital Marketing with Events.com EveryAd™

Events.com EveryAd™ is a marketing platform built specifically for events that helps you sell more tickets to virtual and in-person events across Facebook, Instagram and Google.

Automated event promotion
on social media

No more guesswork.
EveryAd's marketing campaigns will automatically find more ticket buyers across Facebook, Instagram, and more.

Event marketing strategies
built just for you

Perfectly crafted strategies make sure you’re covered across every part of your event marketing lifecycle.

Sell more tickets without increasing
marketing budget

EveryAd's technology works around the clock to make sure every dollar you spend increases ticket sales.

Upgrade your event marketing strategy

Solve your everyday marketing challenges with a single campaign. EveryAd uses artificial intelligence to provide you with winning marketing campaigns tailored to your event. On average our events see a 5x return on ad spend when using EveryAd to automate their digital marketing campaigns.

Talk to a marketing expert

    What our event organizers say!

    Events.com EveryAd™ is used by some of the biggest clients across music, endurance, festivals, and comedy events to reach and sell to their ticket buyers across social media.

    “EveryAd has allowed us to reduce our marketing costs down by almost 60% and increase our ROI on those dollars by almost 7x.”

    Lonnie • HAL Sports

    “EveryAd has provided us with invaluable insights into our target audiences and helped us to hone our advertising strategies.”

    Morgan • In Motion Events

    “The Events.com team was right there for us, every step of the way. Their experience, expertise, patience, skill and foresight saved us—heck they made us. They knew the answers before we knew the questions.”

    Bill Walton, Bike For Humanity

    “Events.com EveryAd was so helpful and user friendly allowing our first fundraising event to be an incredible success and make sure that we were able to effectively gain a ton of exposure and therefore exceed our fundraising goal. We will definitely be using it for our next event as we couldn't have done it without Events.com EveryAd!”

    Shannon Fay, Co-Founder of SoccerGrlProbs

    SpinGo Event Calendar Network

    List your event for free on multiple calendars in your area with just one event submission. With SpinGo-powered calendars around the country, we help you get the word out.

    Feature your event at the top of the calendar. By boosting your event, you can be front and center on the most important days leading up to your event.

    *Once you post your event you will be able to see what calendars are in your network.

    SpinGo Event Calendar

    Bring your event to the top of our powerful network of 1,500 event calendars.

    SpinGo Premiere Listing

    We partner with SpinGo because millions of people browse events across SpinGo-powered calendars each day. Promoted Listings get your event in front of interested attendees more frequently. Once promoted, your listing appears as an ad ahead of standard listings and search results. Because it’s displayed more often, your event has a better chance of being discovered.

    Custom Packages

    Don’t see what you’re looking for or have questions? Custom packages are available to fit your event marketing needs.

    Custom Packages for Event Marketing

    FAQ

    What if I’m not using Events.com for ticketing?

    If you would like to run conversion-based campaigns, we require you to be using the Events.com ticketing platform. If you do not want to run conversion-based campaigns, we have several other options for your marketing needs. You can get set up for free here or check out our variety of other promotional tools available through our partners. Check out our suite of marketing services here.

    What if my marketing budget is less than $500 for ad spend?

    EveryAd requires a minimum ad spend budget of $500. This is to ensure you generate a positive return on ad spend for your campaign. We have found running EveryAd campaigns with ad spend below this mark can be difficult to get enough traffic to your registration page.

    How much does it cost to run a campaign through EveryAd?

    All Events.com EveryAd campaigns are managed by a digital marketing strategist. In order to run an EveryAd campaign through Events.com, we recommend you have a minimum of $2000 marketing budget.

    Does the EveryAd plan cover my campaign ad spend?

    It does not. Ad spend is billed upfront through an invoice. The campaign is run through Events.com, but will be branded with your Facebook / Instagram page name and event.

    Will I receive reporting for my campaign?

    Of course! Your Campaign Strategist will provide a weekly update with reporting and statistics on campaign performance including conversions attributed to the campaign, return on ad spend, and more.

    What is a Campaign Strategist?

    A campaign strategist will help you build the best campaigns for your event marketing objectives. They’ll help you craft your audiences, advise you on your creatives, and work with you and your team to improve your performance over time.

    How many calendars will my event be listed on?

    Depending on where your event is taking place, your event will automatically be listed to our partner calendars within a 50 mile radius of your event.

    How much does it cost to boost my event or purchase a premier listing?

    Boosted listings start at $15 for a three day run on all partner calendars in the listing area. Premier listings are a per day listing and are first come first serve. Our partners set the premier pricing and start at $10 per day depending on the calendar.

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