State of XR and AI in events

Everyone’s talking about immersive technology. But when it comes to real-world event planning, the questions start piling up:

What’s viable? What’s hype? And what’s worth your budget?

This report answers all of that and more.

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    8+

    experts
    interviewed

    30+

    AI tools
    evaluated

    15+

    real-world
    use cases

    Real tech. Real uses. Real insights.

    Most reports tell you XR and AI are the future. This one shows you how to use it.

    AR Glasses. Headsets. Mobile AR. AI Tools.

    We break down what each tech does, where it fits, and how event teams can use it right now.

    Straight From The Industry

    Exclusive insights from experts, sharing first-hand perspectives you won’t find anywhere else.

    What you’ll find inside

    • A clear breakdown of what’s hype vs. what’s ready to deploy today
    • Real-world use cases that show what success with XR and AI actually looks like
    • Tangible tips on how to choose the right tech for the right moment
    • Comparing top headsets, smart glasses, mobile AR, and AI tools
    • Event-specific applications of AI across planning, engagement, and follow-up
    State of AI and XR in events 2025 Q2 field report

    Built for event leaders who want to stay ahead

    Whether you’re planning a flagship conference, brand activation, or internal summit, this report unpacks where extended reality and artificial intelligence are already making an impact, what’s just around the corner and how to use it.

    Download now