2026 • Q1

State of XR and AI in events

Event organizers aren’t resisting new technology. They’re ready for it.

Based on insights from real event organizers, this report uncovers how XR and AI are evolving across the industry, and what teams are doing to adapt and move forward. 

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    194

    event organizers
    surveyed

    7

    key trends
    explored

    2025

    use cases and tools
    highlighted

    Inside the Tools and Trends Shaping Today's Events

    Most reports talk about what XR and AI could become. This one shows how organizers are putting them to work today.

    Does Enthusiasm Equal Usage?

    Organizers believe deeply in the potential of AI and XR, but explore what the actual usage looks like and why.

    The Next Frontier of AI...

    While creative tasks dominate organizers’ use of AI, discover where are organizers most excited to adopt AI.

    True Driver of ROI

    Find out what the highest performing organizers are spending and doing with AI and XR at their events.

    Navigating XR’s Challenges & Opportunities

    Learn about what organizers feel the biggest blocker to adopting XR for their events is and what they’re most excited for.

    Didn’t catch our last State of Events report? Check out what industry experts say about AI and XR for events. Download report now arrow right accent 

    What you’ll find inside

    • A data-backed overview of how event organizers are approaching XR and AI.
    • Adoption trends across event planning, marketing, and operations.
    • Breakdowns of real-world use cases and where each technology delivers value.
    • The latest XR and AI technologies organizers are testing right now.
    • Practical takeaways on how organizers can get started with AI and XR today.
    State of XR and AI 2026 Q1 infographic

    Designed for event organizers navigating what’s next

    Get the full breakdown of how event organizers are using emerging technology, and where the biggest opportunities are heading next.

    Download now