Turn your event into a sponsor magnet.

Sponsor Genius Bar is built for two kinds of event organizers:
(1) Those new to sponsorship who want a clear roadmap to land their first few deals, and
(2) Experienced organizers looking to modernize their approach, increase sponsor revenue, and sharpen their strategy with expert input.

If you’re planning an event and want sponsors, this program was made for you.

Depending on the tier you select, you’ll get immediate access to:

• The 7-module Sponsor Genius course (on-demand modules you can watch)
• A 24/7 immersive virtual lounge (think of it as the program HQ)
• Group coaching calls
• 1:1 coaching sessions with sponsorship experts
• Proprietary resources: valuation calculators, templates, and tools
• A subscription to Events.com Sponsor
• Ongoing access for a full year—no rush, no pressure

With Sponsor Genius Bar, you’re not just buying videos—you’re joining a full coaching experience built by people who actually close six- and seven-figure sponsorships.

Most courses stop at 90 days. Sponsor Genius gives you 12 months of ongoing support, expert guidance, and access to a community of real organizers working through the same challenges.

You can go at your own pace. The core video modules are designed to be completed within 8 weeks, most can finish it in 4 weeks, but you’ll have 12 full months of access to the lounge, coaching calls, community of peers, tools, and updates.

Group coaching calls run twice per month, you’ll be able to view the schedule once you sign up. These will be discussions that focus on solving current sponsorship challenges faced by event organizers.

Can’t attend live? Don’t worry – every call is recorded and uploaded so you can catch up anytime.

These are casual, collaborative sessions held weekly inside our virtual lounge. No coaches, no pressure. Just you and fellow event organizers working through sponsorship tasks and questions together at a scheduled time.

It’s a sponsorship‑focused CRM designed specifically for event organisers. With it you can manage your entire sponsor outreach in one place — track leads, value your sponsorship assets, build and send proposals, and monitor results. You’ll save time, avoid guesswork, and present sponsors with clarity and credibility.

It’s a powerful tool that helps you calculate how much your event’s sponsorship assets are worth. You enter data like audience size, brand fit, and activation opportunities — and it calculates a value you can confidently use in your proposals.

That’s exactly what the 1:1 coaching calls are for. You’ll get dedicated time with a seasoned expert to dive into your unique situation—whether that’s pricing, a deck review, pitch strategy, or negotiations.

Inside the lounge space, there will also be an open bulletin board for people to post specific questions or challenges, and get advice from our coaches and peers.

Think of it like Zoom but a virtual academy. The lounge is always open—so you can hop in to watch a module, join a table conversation like a Zoom call, ask questions, or book a coaching call. It’s powered by Events.com Virtual (a platform built for real-time online video-first interaction), and it’s the heart of the community.

Simple: If you’re on the Mastery tier, land a sponsor in 180 days following all of our systems and guidelines—or get your money back. This is a strategic investment with accountability built in. If you show up and do the work, we stand by the results.

Yes. We offer discounted team rates if multiple people from your organization want to enroll. Just reach out and we’ll let you know the details.

Just a device with internet access. We’ll walk you through everything inside the lounge—including how to use our calculators, templates, and tools. No fancy tech required.