Guide to Event Ticket Discount Strategies

Ticket pricing plays a massive role in an event’s success. Keep your costs too high, and you might not sell enough tickets; if ticket prices are too low, you might not end up turning high profits or any profits at all. 

Discounts will give your event business a little extra push to generate more revenue when appropriately offered. However, you must tread carefully when implementing discounts — or it could be counterproductive.

In this Ebook, you’ll learn the top discount strategies with actionable insights on how and when to implement them to maximize your profits. This guide includes information about: 

  • Types of ticket buyers and behaviors
  • Top event discount strategies
  • Effective timing to offer discounts