Help Center

Using our MailChimp integration is a great way to sync your attendee’s information with MailChimp lists. After you have synced your list, you can log in to Mailchimp and create an email campaign. We recommend MailChimp’s support center if this is your first time using their platform. Here are a few steps to help you get started.

1. While on your dashboard, click on the Audience tab in top left part of the screen. Select the Current Audience (your contact list). Click on the Manage Audience dropdown menu and select Manage Contacts. Once in there, you may filter deeper by using the Group or New Segment field.

2. Groups: You can select the Events.com registration events group to further filter by different events that sync to the same MailChimp list.

3. Merge Fields: In the Audience tab, click on the Manage Audience dropdown menu and select Settings. Once in there, select Audience fields and *|MERGE|* tags. Here you can see the different merge fields that are available with the tags to use in your email templates.

For your merge fields to contain data, you must set these up as form questions in Events.com. For instance, an address will not appear for an attendee in a merge field if you do not collect that information in the registration on Events.com.

Tag                                      Field Name

*|FNAME|*                           First Name

*|LNAME|*                           Last Name

*|LOCALE|*                           Locale

*|DATE_OF_BIRTH|*             Date of Birth

*|GENDER|*                         Gender

*|PHONE|*                           Phone

*|ADDR1|*                           Address 1

*|ADDR2|*                           Address 2

*|CITY|*                               City

*|PROVINCE_STATE|*           Province / State

*|POSTAL_CODE|*               Postal Code

*|COUNTRY|*                      Country