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With a new price transparency law (SB-478) in effect in California (as of July 1, 2024), and other states expected to follow, it’s important for event organizers to display their total price information, inclusive of all fees, up front.

We’ve included some instructions below for how you can add the required pricing information to your event in Events.com Sell. Having this pricing displayed will help ensure compliance with the law and protect you as an event organizer.

If your fees are absorbed in your registration/ ticket prices then you are already advertising the total price and do not have to make any updates. If your fees are being added on top of the registration/ticket price (i.e. $50 + $3.95 Service Fees = Total Price $53.95) these steps below are for you! 

1. While in your event, click EVENT DETAILS on the left side menu and select Registrations/Tickets.

2. Click the gear icon to the right of the registration/ticket to open the Settings.

3. Enter your price information in the Add a description box. We suggest the phrasing Total Registration Price or Total Ticket Price. For example:

Total Ticket Price $53.95 ($50.00 + $3.95 Service Fees)

4. If you need help finding your fees, there are two ways to locate them.

• Visit your event page and open the registration/ticket (just like a regular purchase). Scroll down to the Order Summary and you’ll see the fees and total cost of the registration/ticket. You can copy these amounts to use.
  
  OR

• Use our Events.com fee calculator, which you can find HERE
  
  *Please note that the fee calculator displays the Events.com order fees and does not include payment processing fees. Depending on your fee setup the first option may be the best one for you.

5. After you’ve added a Total Price description to each of your registrations/tickets, click SAVE to save your work. 

Pro Tip: If your event is LIVE, this description will appear on your event page in real time. Click VIEW in the upper right corner to open your event page and review your Total (Registration or Ticket) Price descriptions.

More Info about SB-478: SB-478, the “Honest Pricing Law” or “Hidden Fees Statute,” applies to the advertising and marketing materials for goods and services, including ticketing platforms and live events. Service fees and other mandatory fees must be included in the advertised price. However, taxes and shipping costs may still be added later. You can find more information about this California law in this FAQ from the California Office of the Attorney General.