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Right now, it’s an unknown time for the event industry. Event Organizers are facing many tough decisions. More and more event organizers are considering rescheduling their events. From the moment you realize there may be a reason that your event can’t go on, we recommend making a decision as soon as possible.

This is the time that you should talk to your team, your vendors, your sponsors and anyone else involved in your event. Review any policies or insurance associated with your event to see if there are guidelines you need to consider. Ask important questions: Can the venue accommodate the new date? Can your entertainment and staff? Put as much information together as you can to decide if you’ll be postponing or rescheduling if you’ve chosen a new date.

After you’ve made a decision, make the announcement to your partners to ensure that everyone can participate in the new date. Otherwise, you’ll need to be prepared to put more work into re-finalizing your checklist.

When you’ve got all of this in the works, communicate with your attendees. We suggest doing this through email, your social media accounts, and tools in the Events.com platform. This helpful article walks you through these options with more details: How do I communicate rescheduling or postponing my event?

After opening communication, the next challenge that an organizer faces from rescheduling is keeping their attendees engaged. Think of some fun activities for your attendees, encourage them to share their training photos, maybe create some new limited swag, or run a contest.

Rescheduling your event has not only lengthened your event lead time but created some opportunity to attract some new attendees. We encourage you to pick back up your efforts of spreading the word and to focus on being louder than ever. When the world is ready to go back to (its new) normal, event goers will be more enthusiastic than ever to participate in events and connect with others.