Marketing is a critical part of the event planning process. It’s what spreads the word about your upcoming event, generates excitement, and encourages registrations. Without marketing, even the most flawless events would have few to no attendees.
Event marketing might only be one step of the overall planning process but it also consists of several integral components. Promoting your event involves setting goals, defining your target audience, and determining which strategies will be the most effective for reaching and attracting potential attendees. Just the thought of it all can feel overwhelming. That’s where event marketing software comes in.
What Is Event Marketing Software?
Event marketing software offers effective marketing tools for simplifying the process of promoting your events. Whether you’re hosting a virtual, in-person, or hybrid event, a comprehensive event marketing platform gives you one central location for getting the word out about your event. Its various features help you to reach more of your target audiences, attract and convert more potential customers, and gather — and analyze — valuable data to improve your efforts.
How To Maximize the Benefits of an Event Marketing Platform
The right event management marketing software can increase your efficiency, allowing event teams to plan, market, and execute better overall experiences for attendees. However, even the best event marketing software can only do so much on its own.
Here are five things you can do to get the most out of your chosen platform.
1. Organize a Virtual Event, In-Person Event, or Even a Hybrid Event
While there’s been a gradual return to in-person events, experts predict virtual events will remain popular. Hybrid events, offering event attendees the best of both worlds, are also likely to keep going strong.
No matter what type of event you’re hosting, an event marketing app can help every step of the way. You can create your event, enable registrations or ticket sales, manage your marketing efforts, and view reporting data, all from the same place. From small virtual races and webinars to more complex in-person or hybrid conventions or trade shows, field event marketing software is there to make it easier for event hosts like yourself to create unforgettable experiences.
2, Monitor Each Ticket Sale Through Online Registrations
Online registration comes with significant benefits for event attendees and businesses alike. Attendees enjoy the convenience of being able to buy tickets and register from where ever they are at any time. They also receive instant confirmations, letting them know they’ve successfully reserved a space at your upcoming event. Online registration can even help shorten wait times during check-in for in-person events.
For businesses, online registrations save time, allow for secure payment processing 24/7, and make encouraging ticket sales easier. For instance, you can include a link in your marketing email or social media posts that take interested individuals straight to your event registration page or provide special promo codes for referring friends.
You can also collect all kinds of valuable data with online registration, including the types of tickets you’re selling, how your attendees are getting to your registration page, and even where potential attendees might be getting stalled during the registration process. All of this information can help you improve your marketing efforts and attract more participants.
3. Track Event Engagement for Valuable Insight
Event engagement — also called audience engagement — is a term that refers to your event’s ability to hold the attention of your potential and confirmed attendees and encourage their participation. Generally, more engaging events increase the likelihood of attendee satisfaction. Attendees are also more likely to come back for future events.
Engagement starts well before the start of your actual event. Also known as pre-event engagement, getting it started early helps to generate buzz, spark conversations, and increase traffic to your event page.
Tracking your pre-event engagement with strategies such as social media posts, event hashtags, an email campaign, and pre-event surveys can provide valuable insights. You can see what your attendees are saying, learn more about their needs and expectations, and assess the effectiveness of your engagement efforts, and your event marketing management software can help you keep track of it all.
4. Provide Event Details With an Immersive Experience
Immersive experiences aim to make your participants feel as though they’re a part of what you’re presenting to them. One of the simplest ways to do this is with consistent branding. Incorporating your event’s branding everywhere, from your event page to your communications, makes you more recognizable and leaves a lasting impression. Attendees begin to associate with your brand and feel more connected to it.
Social media also allows for the creation of more immersive pre-event experiences. Encourage conversations and reply to comments or questions. Go live on Facebook or Instagram to share updates, behind-the-scenes looks, and talks with special guests or sponsors. Create a more interactive experience by responding to your viewers’ comments and questions in real-time.
5. Create Custom Landing Pages to Attract Potential Attendees
Landing pages are web pages specifically designed to achieve a specific goal. In the case of event marketing, that goal is driving registrations and ticket sales. It’s the page your potential attendees “land” on from paid ads, event emails, social media profiles, and other promotional content such as blog posts.
A well-designed event landing page is crucial, and the right event marketing services can help you craft one that’s compelling and drives results. It should include your event’s branding, essential details, and a solid call to action. You’ll also want to make the ticket purchasing process easy and convenient. For instance, use a call-to-action (CTA) button to take interested prospects to your event registration page. Or, if it’s too early for event registrations, a short form enables potential participants to get on your email lists for a reminder once ticket sales go live.
Simplify Your Event Management
There are a lot of moving parts when it comes to planning, marketing, and executing events. The right event management software can help simplify the process.
With Events.com’s event management software, you have the latest technology at your fingertips. Features such as custom landing pages, simple ticketing and registration, event marketing tools, and analytics make managing all of the moving parts of your events a breeze.
Are you ready to get the most out of your event management software? Visit Events.com to schedule your free demo today!
