Integration with USA Triathlon Offers Seamless Event Registration Experience for Athletes

If you’re familiar with the triathlon community, you’ve likely heard of, or come across USA Triathlon (USAT). USA Triathlon is the national governing body for the multisport disciplines of triathlon, duathlon, aquathlon, and winter triathlon in the United States. Having a USAT sanction for your triathlon is kind of a big deal. With that level of clout, event organizers have an additional level of responsibility to follow the organization’s sanctioned rules. 

As with any event, there are a lot of logistics the event organizer must manage to ensure everything runs smoothly. From an easy registration to making sure everyone has a valid USAT membership, providing the right waivers, and post-event reporting, you’ve got your hands full. 

This is why we’re so excited to announce our integration with USA Triathlon to provide a seamless registration and event management experience for both triathletes and event organizers on To sum it up, this integration allows event organizers to create and manage USAT-sanctioned events while also giving triathletes who are USAT members the ability to validate and purchase memberships during registration. 

How Does the Integration Work?

To enable the integration, simply go to the “Event Settings” tab and select the “USA Triathlon” option under “Pre-Registration Setup.” After enabled, it will require you to put in your USA Triathlon Event ID #, which will need to be set up in advance through USAT. The default setting will add USAT verification to each of your registration or ticket types. To learn more about how to set up your USAT event on, check out this article from our Help Center

What Do My Athletes See During Registration?

Once enabled, it will require all attendees who register for your event to have an annual USAT membership or purchase a membership during their registration on

The integration also includes a validation feature for participants to verify their member number. After a triathlete has validated their membership, sends USAT their gender, last name, and date of birth, which must exactly match the information they entered upon registration. In short, this provides an added level of authentication to the registration process. 

If an attendee does not have a valid membership, they can now easily purchase it in their registration flow with just a few clicks.

We’ve also created enhanced registration reporting with additional columns for each athlete’s USAT membership number and status (valid or invalid).

Why Did We Integrate with USAT?

At, we are always looking for ways to help event organizers save time. This integration streamlines the process of managing and verifying USAT memberships, which gives you time back in your day to focus on other aspects of your event. In other words, collecting and verifying USAT memberships no longer needs to be a headache when using 

If you’re a USAT sanctioned event, is standing by to help you create the best experience for your athletes while generating new revenue streams you may not have even known were possible. also provides endurance-focused tools like EveryChallenge™, which gives your participants the option to participate in your triathlon virtually. Moreover, our full suite of digital marketing features is designed to find more athletes around the world to participate in your event. Additional key functionality for triathlon event organizers include: refer-a-friend, email active attendees, collect electronic signatures, sell merchandise, and auto-invite athletes back next year. 

To learn more about how to enable the USA Triathlon integration, check out this article in our help center. If you have any questions or would like to speak to one of our event experts directly, please drop us a line at