The power of event personalization is real. More than ever before, attendees are in desperate search of unique, live experiences that speak to them personally. Personalizing your event is a successful approach that helps create memorable experiences that will last a lifetime.
Personalize the Basics
It’s time to go back to the basics. Don’t scratch everything you know, but take some time to reflect on what elements of your event you can improve with personalization. Begin by Identifying your attendees’ demographics and tailor your registration process and event website accordingly. If your registration process asks specific questions, make sure you are asking questions that are actually applicable to your attendees. Crank up the personalization factor even more by asking questions that solicit their feedback and allow you to learn their expectations. Questions such as, “What do you hope to experience at the event?” and “Why are you attending this event?” give you an insight into what your attendees have their sights set on. The ability to define your attendee demographics also gives you the opportunity to tailor your event experience down to the types of activities, sessions, food preferences, travel accommodations and so on.
Knowing the age of your attendees is extremely important for your event registration process. Although a majority of people use their mobile devices for literally everything, it’s important to keep in mind that older demographics may find more ease using a desktop computer. Optimize your website to fit the needs of your specific attendee demographics. If a majority of your attendees are more likely to register for your event on a mobile device, create a unique experience that is tailored to them. Send out push notifications for session starting times, deadline reminders or even build hype for the event.
Brand It
You need to define your unique brand identity. Branding your event sets the expectations for what attendees will be seeing and feeling at each event. A good brand identity is consistent and can ultimately build the trust between your event and your attendees. Once you’ve decided what you want your event brand to be, integrate it into everything (we literally mean everything).
Start with your colors, fonts and logo. They should all have a unique feel that is easily recognizable, authentic, and speaks to the true purpose of your event. Make sure your branding stands out equally in person as much as it does online. Create visual content that screams your branding (without actually yelling) and build an online presence that sets the branding expectations for your event. Create a branded hashtag and maximize content to be evergreen (meaning you can use it year-round).
Branding your event is a combination of details that help make your event experience memorable for every attendee.
Make it holistic
Personalization is all in the details. Bring all those details you’ve worked so hard on together to make your event holistic in every form. Attendees want to have an ongoing experience that speaks to themselves uniquely. Your pre- and post-event strategies are just as important as your on-the-day event strategies. Keeping clear and consistent messaging is an effective way to create a holistic experience that will have your attendees craving even more of their personalized event experience.
Want to create the ultimate event experience that is personalized to each attendee’s needs? Create your next event on Events.com.
