Given all the moving parts, planning an event can quickly become overwhelming without the right tools. With an event management platform, you get a holistic view of your event’s entire life cycle. This lets you automate processes to optimize outcomes and deliver amazing events of all sizes. Below, we’ll explain how the synergy created by an event management platform streamlines your work, enhances your event, and boosts your brand, all while making your job easier.
What Does the Role of an Event Organizer Look Like?
Organizing an event is complex and stressful. Event organizers are responsible for every aspect of an event, from concept to clean up. This means event planners literally do everything, including creating the plan, rallying support through fundraising and marketing, running registration, hiring vendors, managing staff, working with performers, communicating with participants, and ensuring that everything runs on time and on budget.
There are just so many details to keep track of, each one critical to the event’s success. With so much on your plate, spreadsheets and email just can’t keep up, and no single event organizer app can do it all. What’s more, doing things manually can lead to errors, which can have major consequences for your event and your brand.
The Benefits of an Event Management Platform for Organizers
Technology is changing the events industry, and an event management platform is your secret weapon to ensure your event runs smoothly and efficiently. Harnessing the power of event technology with event organizer software, you can streamline your event, increase your return on investment, keep important information organized, decrease spending, make online event registration seamless, track and monitor event analytics, and better implement marketing and promotion strategies.
This enables you to scale your event planning business by optimizing your time and growing your capacity to take on more and bigger events. Importantly, the automation and certainty that an event management platform brings will ensure repeatable and measurable success for your future events.
Below, we outline the seven main benefits of using an event management platform so you can see how the synergy its creates will lighten your load and make your event stand out.
Streamlines Your Event
Whether you’re organizing in-person, virtual, or hybrid events, you’ve got a lot of moving pieces to manage. Imagine having every single piece of information about your event in one easy-to-access platform. An event management platform can make that happen.
Say goodbye to struggling to manage a plethora of spreadsheets, vendors, performers, and forms. Event management platforms combine event management software with marketing software, registration platforms, and attendee engagement tools to track the myriad of tasks and important details that it takes to pull off an amazing event. This centralizes all of your event information and contacts, putting all aspects of your event at your fingertips and vastly improving your productivity and workflow.
With everything on one platform, you won’t need to waste time toggling between different tech tools and apps or worrying about moving information across platforms. Instead, everything is right at your fingertips and can easily be dragged and dropped to complete any task. Automated and centralized communications transform the tedium of managing vendors, budgets, marketing, registration, and RSVPs into an easy-to-manage process.
Built-in scheduling tools ensure you and your event stays on track so you can avoid surprises and ensure success. Within an event management platform, you can set milestones, assign and connect the tasks that need to be completed at each stage, and set reminders to ensure everything is perfectly executed. By automating tasks, you can reduce or even eliminate tasks from your to-do list, which frees you up to work on bigger-picture tasks.
Increases Event ROI
Using an event management platform gives you an immediate boost in productivity. By automating and optimizing your event management processes, you will see a dramatic increase your return on investment in terms of both time and money.
An event management platform oversees communications with your stakeholders, flagging items for action so you can close deals quickly. Instead of manually producing and emailing documents to vendors, participants, and other stakeholders, you can automatically generate quotes, sales orders, invoices, and more.
You can engage with attendees throughout the entire event life cycle, enabling you to monitor their event experience so you can tweak your approach and processes as needed. You can also use contact information collected during the registration process to reach back to attendees. By collecting feedback and sharing information on upcoming events, you can build a following and attract people to your brand.
Keeps Important Event Information Organized
An event management platform gives you one-stop access to information on your vendors, sponsors, performers, participants, advertising, budget, schedule, and more. You can organize and manipulate this information to delegate tasks, create checklists and timelines, track spending, and manage communications.
Communication is everything no matter what type of event you’re planning. Even for the smallest online event, there are multiple communication streams to keep track of, with an ever-growing number of stakeholders. An event management platform centralizes chat, messaging, email, and more to save you time and effort. It’s also way more efficient since you can use saved templates to easily blast messages to groups of invitees or attendees across communications platforms.
The organizational power of an event management platform is a game-changer from a budget perspective. You can link receipts to invoices and create a digital trail for all of your transactions that makes following your spend plan and balancing your books a cinch.
Decreases Spending
Using a single event management platform saves on both overhead and operating costs. You can cut the cord on subscription fees for other platforms and reduce training time for yourself and your staff.
Being able to track and forecast spending in real time helps you stay on budget. It manages and monitors your spending, alerting you if purchases exceed your budget so you can adjust accordingly.
Makes Online Event Registration Seamless
Clicks easily turn into conversions with an event management platform, which makes it easy for people to sign up for your event by seamlessly integrating registration forms, ticket sales, and payments. With everything automated and integrated event organizer ticketing software, lines and paper forms are a thing of the past.
This hassle-free experience will impress your participants and boost your brand. An event management system gives participants a portal to not only complete the registration process but also to access event-related information and Q&A. This means you can update information as the event develops and easily push updates and reminders on event details to participants.
Easily Tracks and Monitors Event Analytics
As technology advances, data analytics are critical to success in any industry. In event planning, being able to collect and use data is critical to tailoring an event participant’s experience, which is in turn critical to the overall success of your event. Having all aspects of your event centralized and automated with an event management platform lets you capture an abundance of data about your event.
This data feeds a visual dashboard that gives you a real-time bird’s-eye view of your event so you can quickly take stock of how things are going. You can also use the data to generate event reports to analyze data about your event to double down on what’s working and tweak what’s not.
Data analytics makes it easy to track participant engagement throughout the lifecycle of your event. By monitoring sign-up statistics and user experiences, you can re-calibrate resources to increase conversions and participant satisfaction. This abundance of data also helps you track and forecast your spend plan, which can help you further increase your margins.
By analyzing past events, you can measure and optimize your performance. Importantly, data analytics also helps you forecast needs for future events so you can easily build on your experience. This insight helps you continually improve, more effectively deliver top-notch events, and attract more participants.
Better Implementation of Marketing and Event Promotion Strategies
Within an event management platform, you can easily create and implement a marketing campaign to get the word out on your event. You can then use the power of the event management platform’s integrated processes and applications to check off every aspect of your marketing checklist.
Since marketing tools are part of your event management platform, you can transfer information to and from your promotional channels to advertise your event. Not having to hop between platforms makes sending out promotional emails, creating social media posts, and creating advertisements that much easier.
Organize a Successful Event with the Best Event Management Software
Let an event management platform help you work smarter, not harder. Get the best event organizer software with Events.com, whose tools give you the power to bring your events to life. From planning, to promotion, to execution, Events.com works with you through every stage of the event management process to ensure your event is a success. Reach out to Events.com to see how we can help you step up your event planning game.
