Today, connecting with your audience is more important than ever, and social media platforms like Instagram and YouTube are among the top contenders for event promotion. But which one should you use? While your first instinct might be to stick with YouTube, don’t count Instagram out just yet — especially if you’re unfamiliar with Threads.
In this guide, we’ll dive deep into the world of Threads by Instagram and explore how this nifty tool can transform your event engagement strategy. Whether you’re a tech-savvy event pro or just someone who wants to make their event unforgettable, Threads can help. From creating exclusive updates that keep attendees hooked to fostering a vibrant event community and seamlessly integrating it into your overall event strategy, Threads by Instagram may be the solution you’ve been looking for.
So, if you’re on a mission to boost engagement at your upcoming event, you’re in the right place. Let’s dive in!
What Are Instagram Threads?
What exactly are Instagram Threads, and why should you care?
Threads by Instagram is a new social media platform similar to Instagram Stories, but instead of posting directly on your Instagram page, you’ll be downloading a new app, Threads by Instagram, to post exclusive content in a new and more private setting. Threads by Instagram is designed to foster a deeper connection with your closest friends or a select group, providing you with a personal space to share exclusive updates, photos, videos, and more. You can even choose who sees your profile’s feed and who can reply to it, or you can make your feed open to engage in public conversations.
Here’s where Threads by Instagram becomes particularly helpful for event planners and social media marketing enthusiasts. Threads empowers you to craft exclusive, behind-the-scenes content for your event. Think of offering sneak peeks of your event setup, conducting brief interviews with speakers or performers, or even hosting live Q&A sessions with your event team, and sharing them directly to your Threads feed.
This level of personalized engagement can be a game-changer when it comes to successful promotion of various types of events, whether you’re organizing a music festival, a charity gala, a sports event, or a product launch. Threads equips you with the tools to generate excitement and anticipation, making your event the talk of the town in the realm of social media marketing.
How To Leverage Threads for Event Engagement
So, you’re eager to learn how to use Instagram Threads for marketing and turbocharge your event management efforts? Great! Here are two tips for making the most of this powerful tool for both social media managers and event planners alike.
Use Close Friends for Exclusive Event Updates
Threads by Instagram comes with a notable feature called Close Friends. This feature is your golden ticket to creating an exclusive experience for your event attendees, fostering a sense of privilege and excitement that can significantly boost engagement and anticipation among your audience.
Close Friends works like this: you can create a list of your closest friends or your event’s inner social network, giving them access to behind-the-scenes stories, early announcements, and exclusive offers. It’s like having a VIP section at your event, but online, and it allows you to keep your audience eagerly anticipating every update, making them an integral part of the event journey from start to finish.
Share Behind-the-Scenes Content
One of the secrets to event engagement success is offering a sneak peek behind the curtain. Threads gives you the perfect opportunity for this as you can share captivating behind-the-scenes content that gives your audience a taste of what goes on before the main event. From setting up the venue to introducing your event team, sharing these candid moments not only humanizes your event but also builds a genuine connection with your audience.
Sharing behind-the-scenes content also builds anticipation and excitement, turning your event into a story that unfolds in real time. It allows your audience to become emotionally invested, creating a bond that goes beyond the event itself.
How To Create Interactive Threads Content
By making your Instagram Threads content more interactive for your social media events, you can transform your engagement strategy and turn passive viewers into active participants who eagerly share in the event experience.
There are a few different ways to do this, with the most notable being using polls and questions and sharing highlights through Stories.
Use Threads’ Polls and Questions
Threads’ Polls and Questions feature is your ticket to gathering community feedback and supercharging your event marketing strategy. With polls, you can easily gauge your audience’s preferences and opinions on various event elements, from the choice of music to seating arrangements.
Questions, on the other hand, allow you to spark conversations, getting your audience involved in discussions about the event’s theme or goals. It’s a fantastic way to build a sense of community and make your Instagram event content truly interactive.
Share Event Highlights Through Stories
When it comes to events, Stories are your creative space to shine. Showcase the best moments, from keynote speeches to backstage antics, through visually compelling Stories. Use features like text overlays, stickers, and even countdowns to create a buzz around upcoming highlights. Your audience will feel like they’re right there with you experiencing the event firsthand, making it an invaluable tool for boosting engagement and excitement.
How To Build Event Communities With Threads
Ready to build event communities through Instagram Threads? Let’s dive into some strategies that will make your business profile stand out when marketing events through social media. In a world where engagement and connections matter more than ever, Instagram Threads is one platform where you can easily create a thriving event community.
Create Private Event Groups
With Threads, you can create private event groups, giving attendees a space to connect, share ideas, and discuss event-related topics. This creates a sense of belonging and exclusivity, making your event all the more appealing.
Imagine attendees bonding over shared interests, networking, and collaborating on event-related projects right within the Threads environment. It’s not just about marketing your event — it’s about nurturing a vibrant, engaged community that enhances the overall event experience and keeps attendees coming back for more. Threads become the hub where meaningful connections and conversations thrive, making your event truly memorable.
Encourage Event Networking
Use Instagram for marketing in a way that goes beyond promotion. Encourage event networking by facilitating conversations among attendees through Threads. Pose questions, share networking tips, and create an environment where people can make many types of connections.
Think of the power of Threads as a virtual meet-and-greet where attendees can introduce themselves, exchange business cards (digitally, of course!), and even collaborate on post-event projects. You’re not just marketing your event but also creating networking opportunities that extend far beyond the event’s duration. Encouraging these meaningful interactions not only enriches the attendee experience but also strengthens your event’s reputation and attendee loyalty. Threads becomes the bridge that connects people, building and maintaining relationships that can last long after the event has concluded.
Promote Event Content Through Threads
Instagram Threads is also an excellent platform to showcase your event content. Share highlights, speaker bios, or sneak peeks of what’s in store. This keeps the buzz alive and engages your audience effectively.
By posting captivating and informative content within Threads, you’re not merely promoting your event but you’re also crafting a narrative that builds anticipation. Think of it as a story unfolding with each Threads post, creating an immersive experience that keeps your audience eagerly awaiting the next chapter. These engaging teasers make attendees feel like insiders, enticing them to become active participants in your event’s journey.
Share Event Reminders and Updates
Keep your audience in the loop by regularly sharing event reminders and updates through Threads. Use this feature to maintain excitement, share last-minute changes, and ensure that attendees have all the information they need. Threads becomes your one-stop shop for delivering timely and valuable event information.
Plus, with the help of Threads’ robust search function, your attendees can quickly locate important event-related Threads posts to access critical updates, stay informed about schedule changes, and engage with event content that matters most to them.
Future-Proof Your Event Advertising With Events.com
Becoming familiar with Threads by Instagram and using it in your social media marketing journey is only half the battle. You’ll also need robust event management software to truly streamline your Instagram events. With Events.com, you’ll obtain the knowledge of how to promote an event on Instagram successfully and also gain access to the software you need to create and manage your event from start to finish. Get in touch with us today to find out how.