Quick Response (QR) code tickets have emerged as a game-changer in the event industry, transforming the way attendees access and interact with events. This technology keeps getting bigger and bigger. In fact, in 2022, an estimated 83.4 billion U.S. smartphone users scanned a QR code with their devices. In 2025, that number is expected to go up to 99.5 million. In this article, we will explore the impact of QR code tickets and how they are helping create better event experiences for both event planners and attendees.
What Are QR Code Tickets?
Now that we’ve gone over the growth of QR code tickets in recent years, the question is, what are they? Well, QR code tickets are tickets that include a QR code, which is a machine-readable code that typically consists of an array of black-and-white squares arranged in a specific pattern. Each QR code for tickets holds encoded information, such as attendee details, event information, seat assignments, or other relevant data. You can easily scan the QR code on tickets by using a smartphone or dedicated scanning devices, making check-ins for events highly efficient. In recent years, they have become a popular way to scan tickets at races, concerts, festivals, and other types of events.
10 Benefits of Using QR Code Tickets for Your Event Planning
Many reasons exist to use QR code tickets for your upcoming event. From improving security to streamlining processes and increasing sustainability, they can improve your event management. Keep reading for just some of the benefits of using QR code tickets.
1. Enhance Security and Combat Ticket Fraud
After getting past the process of how to sell QR code tickets, the next step is to actually let the right guests inside the event. Using QR tickets can significantly enhance security measures because the unique nature of QR codes adds an extra layer of protection to event tickets. By scanning each individual ticket, event staff can instantly verify the ticket’s authenticity, reducing the risk of unauthorized entry. Additionally, QR tickets can be personalized with attendee information, making it harder for tickets to be resold to someone who isn’t actually on the guest list.
Event planners can also implement measures like one-time-use QR codes, further preventing fraudulent activities. With QR tickets, event planners can create a secure environment, protecting attendees. This also creates a more positive experience for your guests, as they can have the peace of mind that your event is one taking safety measures.
2. Streamline Entry with Mobile Devices
Every event starts with the entry, and it’s important to find less stressful processes that protect your sanity. Using QR tickets can also significantly streamline the entry process by leveraging mobile devices. When entering an event, attendees can present their digital tickets on their mobile devices, which your event staff then easily scans. This gets rid of the need for physical ticket printing and manually checking tickets, which can help reduce waiting times and improve the overall entry experience.
You can also integrate QR code tickets with event management software easily, which can give you insights into attendance data. This can help manage the crowds to prevent bottlenecks and help your events start on a high note instead of with the stress that comes with a chaotic ticketing process.
3. Provide Real-Time Insights and Event Data Analytics
As time goes by, the world of event planning starts to rely more and more on data analytics. Being able to integrate QR tickets with event management software allows you to collect real-time analytics throughout the event. Then you can take the data you collect and analyze it to gain valuable insights into attendee entry times, event attendance patterns, attendee behavior, and preferences. You may even use the data to improve your crowd management. This ability to access real-time event data can help you to make informed decisions and measure the success of your events, what’s working, and what’s not.
4. Personalize and Engage with Event Details
QR code tickets can also help you to engage attendees with personalized event details. While their actual tickets may contain your guests’ personalized schedules, QR codes can also give your guests up-to-date information at any moment. Attendees can scan QR codes to access customized information about your event. You can even add a support number if someone needs assistance. Or, you can send out updates that guests access through the QR codes, like address changes or weather-related issues.
There are plenty of ways to engage with your attendees and personalize their experience using this technology. This personalization can also create a happier event for your guests because it gives them exactly the information they need for a smooth experience.
5. Sustainable Ticketing Solution
Another benefit of using QR tickets for events is that they are a sustainable ticketing solution. It can be as simple as using a QR code generator for tickets and a scanner. Event attendees can easily present their digital QR tickets on their mobile devices without paper ever being used. By eliminating the need for physical paper tickets, QR codes reduce paper waste and environmental impact. This more sustainable approach to ticketing can help your event align with the growing demand for eco-friendly practices. It’s a win-win for both the planet and your event.
6. Ticket Management Made Easy
QR tickets can make for a very easy ticket management system because, with QR codes as digital tickets, event organizers can streamline the entire ticketing process. You can create, distribute, and scan QR tickets easily using mobile devices. If you’re wondering how to sell tickets with QR codes, you can use event management software. This then eliminates the need for physical ticket printing, reducing costs and administrative tasks.
The digital nature of QR tickets also enables real-time updates and changes, allowing for seamless modifications if needed. The integration of QR tickets with event management software can also help with simplifying data management and providing valuable insights into ticket sales, attendee demographics, and other metrics. QR tickets can significantly simplify ticket management and save you time and effort while also improving the overall attendee experience.
7. Save Resources with Cost-Effective Technology
QR tickets can also offer event planners a cost-effective technology that helps save resources. By adopting a QR code-based ticketing system, you can reduce expenses associated with traditional printable tickets and distribution. You may just need a QR code scanner and a QR code generator for event tickets.
Since leveraging QR ticketing technology can help you to allocate resources more efficiently for your event, you can use the extra resources for other items or marketing campaigns. For example, with the funds saved, you may decide to offer ticket discounts in a strategic way to get more ticket sales.
8. Custom Tickets for a Unique Event Experience
Every event planner wants to create a memorable event. That takes some level of uniqueness. QR tickets can give you the flexibility to create custom tickets, enabling a unique and personalized event experience. With QR codes, event planners can incorporate branding elements, event themes, or logos into the ticket design, providing a cohesive branding identity. All these factors add up to an event experience that stands out and leaves a lasting impression on your guests.
9. Verified Ticket Holders to Ensure Validity
QR tickets give event planners a reliable method to check ticket holders and ensure they are using valid tickets. The unique QR codes embedded in each ticket serve as a digital signature, making it easy to authenticate tickets upon entry. Your event management software will also mark the attendee as having been checked in, which helps prevent unverified ticket holders from getting into the event.
QR codes can also make the ticket process more fun and have attendees take a check-in selfie. There are multiple ways to ensure only verified ticket holders are allowed in your event, and using QR codes is one of the best ways to do it.
10. Efficient Event Planning and Attendee List Management
Another benefit of using QR code tickets is it helps make event planning and attendee list management way more efficient. The integration of QR tickets with event management software easily captures attendee information and stores it in a centralized database. This makes it simple to manage your attendee lists. Then during the event, QR code tickets can help your event maintain smooth and speedy check-ins using your lists.
Take Control of Your Event Tickets with a Cutting Edge Technology Solution
If you’re ready to up your event ticket game, use our cutting-edge event management software. With this software, you can seamlessly manage and distribute event tickets, leveraging features like QR code ticketing for fast and secure check-ins. The software also provides robust attendee list management capabilities and tracking features, allowing you to track ticket sales, generate reports, and gain valuable insights.
With Events.com’s event management software, you can personalize ticketing experiences for your guests, as well as make the ticket purchase process easier. This technology solution can empower you to take full control of your ticketing process, ensuring a smooth and efficient experience for both you and your attendees for your future event.